The Darshana Shah Show
The Darshana Shah Show
Podcast Description
Welcome to The Darshana Shah Show — where real stories take center stage. From inspiring journeys to unfiltered conversations, this podcast is all about embracing the raw, the real, and the unapologetically authentic. No pretenses, no masks — just honest narratives that celebrate the beauty of being yourself. Ready to tune into stories that hit close to home?
Hit subscribe and join us on this journey of authenticity!
Podcast Insights
Content Themes
The show focuses on storytelling and cultural narratives, with specific topics including the impact of digital media on regional languages, challenges faced by content creators, and gender dynamics in the entertainment industry. For instance, the first episode features Paula McGlynn discussing her journey in redefining Marathi digital content and promoting regional narratives.

Welcome to The Darshana Shah Show — where real stories take center stage. From inspiring journeys to unfiltered conversations, this podcast is all about embracing the raw, the real, and the unapologetically authentic. No pretenses, no masks — just honest narratives that celebrate the beauty of being yourself. Ready to tune into stories that hit close to home?
Hit subscribe and join us on this journey of authenticity!
Join us as we dive deep into the journey of Nisha Lulla and Sangeet Paryani, the visionary founders behind Superkicks, who are at the forefront of India’s growing sneaker and streetwear scene.
This episode unpacks the pivotal moments that defined Superkicks – from the initial rejection that sparked the idea to the bold, early decision to forgo e-commerce and build an enigmatic brand rooted in community. Nisha and Sangeet share their insights on navigating market shifts, the challenges of importing exclusive products, and their strategic pivot into apparel.
00:00 Highlights of the Episode
02:08 Challenges and Early Days
05:02 Building the Sneaker Culture
07:09 Expanding the Brand
10:50 Community Engagement and Marketing
17:25 Navigating the Sneaker Market
23:41 Apparel and Future Plans
45:42 Repeat Purchases in Retail
46:42 Expanding Store Visibility
47:37 Private Label Apparel
48:57 D2C Strategy and E-commerce
50:16 Customer Service Excellence
51:40 Company Culture and Leadership
57:49 Challenges and Failures
01:04:12 Future Plans and Investments
01:11:29 Indian Sneaker Brands
01:12:27 Customer Loyalty and Demographics
01:15:07 Rapid Fire and Closing Thoughts

Disclaimer
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