MarketMy.ai The Podcast
MarketMy.ai The Podcast
Podcast Description
Welcome to MarketMy.ai — the podcast for marketers who are shaping what comes next. Host Fiona Sherwood talks to smart, curious marketers from across sectors and seniority levels about how they got started, what they’ve learned, and where they think marketing is headed. From brand building and B2B growth to tech stacks and team leadership, every episode offers real-world insights for marketeers new and old.
Podcast Insights
Content Themes
The podcast focuses on themes like brand building, performance marketing, B2B growth, team leadership, and the impact of technology on marketing. Episodes include discussions on transitioning between different fields, as showcased in the episode with Neema Shah, who shares insights on balancing brand and performance marketing, measuring marketing effectiveness, and the role of AI in future marketing strategies.
Welcome to MarketMy.ai, the podcast for marketers who are shaping what comes next. Host Fiona Sherwood talks to smart, curious marketers from across sectors and seniority levels about how they got started, what they’ve learned, and where they think marketing is headed. From brand building and B2B growth to tech stacks and team leadership, every episode offers real-world insights for marketeers new and old.
In this conversation, Fiona Sherwood and Michelle Boland discuss the journey into marketing, career growth, and the importance of building effective marketing teams. They explore the challenges and opportunities in the marketing field, emphasizing the need for training, risk-taking, and aligning marketing strategies with business goals. Michelle shares insights on team structure, performance metrics, and the significance of continuous learning and development in the marketing profession. In this conversation, Fiona and Michelle delve into the critical aspects of learning and development within teams, the transition from management to leadership, and the importance of hiring for both attitude and skills. They discuss the value of apprenticeships and the transformative role of AI in marketing, emphasizing the need for marketers to embrace technology while maintaining a focus on customer engagement. The conversation culminates in insights on building resilient marketing teams that balance individual and organizational needs.
Takeaways
• Michelle’s entry into marketing was accidental, highlighting a common theme in the industry.
• The importance of gaining experience in big brands early in one’s career.
• Training and continuous learning are crucial for new marketers.
• Building a marketing team requires understanding the company’s strategy and needs.
• Generalists are essential in the early stages of team building.
• The ideal marketing team size is between seven and nine members.
• Performance metrics should align with business goals and revenue generation.
• Learning and development should be a priority for marketing teams.
• Balancing in-house and agency resources is key to success.
• Marketing is a collaborative effort that requires alignment across teams. Always include an L&D budget in your mainline budget.
• A lack of interest in learning is a red flag.
• Team dynamics can be influenced by personal challenges.
• Transitioning from manager to leader is a significant challenge.
• Hiring for attitude is as important as hiring for skills.
• Apprenticeships can bring fresh ideas and valuable skill sets.
• AI can enhance marketing processes and creativity.
• The future of marketing will focus on customer engagement.
• Marketing should not be reduced to just social media.
• Balance between team needs and business needs is crucial.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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