MRS B2B Network
MRS B2B Network
Podcast Description
The MRS B2B Network is dedicated to supporting best practice in B2B research and encouraging networking. The group is open to both specialist B2B researchers and non-specialists. We welcome practitioners with any amount of experience in B2B and especially those who have recently joined the industry, operational personnel and other groups involved in collecting and using B2B research data. Find out more here about the network here: https://www.mrs.org.uk/about/mrs-b2b-networkThanks to our sponsors: B2B Network, Prevision and Ronin.
Podcast Insights
Content Themes
The podcast covers key themes related to B2B research, including data quality maintenance, the integration of AI in research practices, and talent attraction in the sector. For instance, one episode discusses the full service provider perspective, featuring expert guests who share their experiences and insights on overcoming industry challenges and embracing future opportunities.
The MRS B2B Network is dedicated to supporting best practice in B2B research and encouraging networking. The group is open to both specialist B2B researchers and non-specialists. We welcome practitioners with any amount of experience in B2B and especially those who have recently joined the industry, operational personnel and other groups involved in collecting and using B2B research data.
Find out more here about the network here:
https://www.mrs.org.uk/about/mrs-b2b-network
Thanks to our sponsors: B2B Network, Prevision and Ronin.
Stephen Bairfelt, Managing Director of Prevision Research and Chair of the MRS B2B Network talks to Pete Mullarkey, Insights Network Manager at B2B International.
Pete talks about: how he got into B2B research, his current role and what he sees as the major challenges for B2B research over the next few years; what he thinks will be the role of AI in B2B research; the challenges of maintaining data quality and how to attract the best talent into this specialist sector of the research and insight industry.
Huge thanks to the sponsors of the MRS B2B Network: B2B International, Ronin and Prevision.
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