In this episode, host Safe Yakima is joined by Denys Lopez, Senior Account Executive and multicultural specialist at DH, a social impact marketing and communications agency, to discuss the statewide Friends for Life campaign and what everyday community members can do to prevent opioid overdose deaths. Denyse breaks down why the campaign centers on empowering people to protect those they love rather than focusing solely on changing individual drug use behaviors, and explains how naloxone can be a life-saving tool for anyone to carry. The conversation also covers risk and protective factors for youth, practical tips for building strong relationships with the young people in your life, and how to start honest, ongoing conversations about substance use without fear. Whether you’re a parent, caregiver, or community member, this episode will leave you with clear, actionable steps to be a friend for life.

Find free naloxone resources and more at wafriendsforlife.com/get-naloxone.