Case Study Hall
Podcast Description
Class is in session! From Micah Parness, explore a case study surrounding culture, media, communications, and more every episode.
Podcast Insights
Content Themes
The podcast explores themes surrounding culture, media, communications, and marketing trends, including episodes that tackle topics like relatable marketing strategies, the relationship between high-quality art and low-quality output, and case studies on corporate communication missteps.
Class is in session! From Micah Parness, explore a case study surrounding culture, media, communications, and more every episode.
From big corporations to niche influencer-backed projects, this intentionally-bad-always-relatable marketing is constant. It’s everywhere. Why is this? Why do we, as humans, gravitate towards the weird, towards the low-quality, towards the trashy? And why is it so striking when someone or something who has the potential and ability to make such high-quality art, like popstars and multi-million dollar enterprises, go the complete opposite route?
On today’s episode of Case Study Hall, we’ll be diving deep into just that. Micah is joined by Grace Roberts, a former pilot turned graphic designer and marketer who shares her input on this wave of relatable marketing.
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