Grocery Pulse Podcast by Innovar Marketing Agency | Insights for Retailers
Grocery Pulse Podcast by Innovar Marketing Agency | Insights for Retailers
Podcast Description
Introducing the GroceryPulse Podcast by Innovar Marketing Agency! Reimagined to bring you the latest insights, strategies, and innovations in grocery retail, GroceryPulse is hosted by George Goodwin, a fourth-generation grocer and Innovar’s lead strategist. Each episode dives into the unique challenges and opportunities facing today’s independent grocers and retail chains.
We’re excited to present engaging discussions with industry experts, successful grocers, and thought leaders sharing real-world tips and best practices. From enhancing store operations and leveraging data-driven strategies to elevating customer experiences and driving growth, we cover the topics that matter most to your business.
GroceryPulse also brings you inspiring stories from family-owned businesses and insights into the transformative innovations shaping the future of grocery retail. Our mission is to support grocers in their journey toward growth and success with actionable advice that keeps you ahead of the curve.
Whether you’re a CPG brand trying to understand the grocery world, an independent grocer looking to expand, or a large chain seeking fresh strategies, our podcast is your go-to resource for practical guidance and inspiration. Subscribe now and join a community of forward-thinking grocers committed to excellence.
Learn more at www.innovaragency.com or reach us at [email protected]. #InnovarAgency #GroceryPulse #ItsAGoodwin
Podcast Insights
Content Themes
The podcast focuses on various themes including grocery marketing strategies, consumer behavior, technological innovations, and leadership insights. Episodes cover topics such as enhancing store operations, leveraging data analytics, and navigating e-commerce trends, for example, the episode featuring James W. Keyes discusses leadership in retail and innovation in product launch.

Introducing the GroceryPulse Podcast by Innovar Marketing Agency! Reimagined to bring you the latest insights, strategies, and innovations in grocery retail, GroceryPulse is hosted by George Goodwin, a fourth-generation grocer and Innovar’s lead strategist. Each episode dives into the unique challenges and opportunities facing today’s independent grocers and retail chains.
We’re excited to present engaging discussions with industry experts, successful grocers, and thought leaders sharing real-world tips and best practices. From enhancing store operations and leveraging data-driven strategies to elevating customer experiences and driving growth, we cover the topics that matter most to your business.
GroceryPulse also brings you inspiring stories from family-owned businesses and insights into the transformative innovations shaping the future of grocery retail. Our mission is to support grocers in their journey toward growth and success with actionable advice that keeps you ahead of the curve.
Whether you’re a CPG brand trying to understand the grocery world, an independent grocer looking to expand, or a large chain seeking fresh strategies, our podcast is your go-to resource for practical guidance and inspiration. Subscribe now and join a community of forward-thinking grocers committed to excellence.
Learn more at www.innovaragency.com or reach us at [email protected]. #InnovarAgency #GroceryPulse #ItsAGoodwin
”The grocery industry may be driven by logistics and supply chains—but it’s still powered by relationships.”
In this episode of Grocery Pulse, George Goodwin speaks with Lori Brown, a 40+ year grocery industry leader and President of The Illuminators. Lori shares insights from her experience across retail, CPG, and supply chain—revealing why communication, presence, and servant leadership are more important than ever.
Chapters:
00:00 Introduction to Lori Brown and Her Journey
02:06:35 Lori's Career Path and Experiences02:10:15 The Importance of Communication in Crisis02:14:32 Building Relationships in the Grocery Industry02:17:24 Lessons from Early Career Experiences02:19:59 Balancing Family, Work, and Community Involvement02:22:41 Understanding Servant Leadership02:27:11 Insights from Industry Leaders02:28:40 The Importance of Personal Connection in Retail02:31:33 Brand Strategies for Modern Retail02:34:46 Finding Your Niche in the Market02:36:35 Building a Supportive Network02:38:32 Effective Time Management in Leadership02:40:48 The Reluctant Leader's Journey02:43:48 Nurturing the Next Generation of Leaders02:45:02 Core Values in Leadership
George and Lori dive deep into:
- Showing up and building real connections
Why being physically present at events and in stores creates long-term opportunities and trust.
- Communication during uncertainty
How consistent communication—even with no updates—builds stronger relationships during crises.
- Servant leadership in action
Leading by serving others, sharing knowledge, and empowering teams at every level.
Connect with Lori Brown:
LinkedIn: https://www.linkedin.com/in/lori-brown-ms/
Email: [email protected]
Connect with George Goodwin:
Kōbu: enjoykobu.com
promo code: podcast10
LinkedIn: George Goodwin

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