Grocery Pulse Podcast by Innovar Marketing Agency | Insights for Retailers

Grocery Pulse Podcast by Innovar Marketing Agency | Insights for Retailers
Podcast Description
Introducing the GroceryPulse Podcast by Innovar Marketing Agency! Reimagined to bring you the latest insights, strategies, and innovations in grocery retail, GroceryPulse is hosted by George Goodwin, a fourth-generation grocer and Innovar’s lead strategist. Each episode dives into the unique challenges and opportunities facing today’s independent grocers and retail chains.
We’re excited to present engaging discussions with industry experts, successful grocers, and thought leaders sharing real-world tips and best practices. From enhancing store operations and leveraging data-driven strategies to elevating customer experiences and driving growth, we cover the topics that matter most to your business.
GroceryPulse also brings you inspiring stories from family-owned businesses and insights into the transformative innovations shaping the future of grocery retail. Our mission is to support grocers in their journey toward growth and success with actionable advice that keeps you ahead of the curve.
Whether you’re a CPG brand trying to understand the grocery world, an independent grocer looking to expand, or a large chain seeking fresh strategies, our podcast is your go-to resource for practical guidance and inspiration. Subscribe now and join a community of forward-thinking grocers committed to excellence.
Learn more at www.innovaragency.com or reach us at [email protected]. #InnovarAgency #GroceryPulse #ItsAGoodwin
Podcast Insights
Content Themes
The podcast focuses on various themes including grocery marketing strategies, consumer behavior, technological innovations, and leadership insights. Episodes cover topics such as enhancing store operations, leveraging data analytics, and navigating e-commerce trends, for example, the episode featuring James W. Keyes discusses leadership in retail and innovation in product launch.

Introducing the GroceryPulse Podcast by Innovar Marketing Agency! Reimagined to bring you the latest insights, strategies, and innovations in grocery retail, GroceryPulse is hosted by George Goodwin, a fourth-generation grocer and Innovar’s lead strategist. Each episode dives into the unique challenges and opportunities facing today’s independent grocers and retail chains.
We’re excited to present engaging discussions with industry experts, successful grocers, and thought leaders sharing real-world tips and best practices. From enhancing store operations and leveraging data-driven strategies to elevating customer experiences and driving growth, we cover the topics that matter most to your business.
GroceryPulse also brings you inspiring stories from family-owned businesses and insights into the transformative innovations shaping the future of grocery retail. Our mission is to support grocers in their journey toward growth and success with actionable advice that keeps you ahead of the curve.
Whether you’re a CPG brand trying to understand the grocery world, an independent grocer looking to expand, or a large chain seeking fresh strategies, our podcast is your go-to resource for practical guidance and inspiration. Subscribe now and join a community of forward-thinking grocers committed to excellence.
Learn more at www.innovaragency.com or reach us at [email protected]. #InnovarAgency #GroceryPulse #ItsAGoodwin
In this episode of GroceryPulse, host George Goodwin sits down with design experts Adam Steinberg and Henry Casanova to explore the evolving world of CPG packaging and grocery retail design. Together, they dive deep into the importance of clarity in packaging, how consumer behavior drives design decisions, and why eco-friendly packaging is more than just a trend.
The conversation touches on the power of A/B testing and customer persona research, the balancing act of creative instincts vs. customer feedback, and how AI and digital printing technology are transforming the design landscape for grocery and CPG brands. Adam and Henry also share the critical role of brand consistency, the impact of rebranding on consumer perception, and what it really takes to create packaging that stands out on crowded grocery shelves.
Whether you’re a CPG founder, retail marketer, or design enthusiast, this episode is your front-row seat to the strategies, insights, and trends shaping the future of grocery and CPG packaging design.
Key Takeaways:
✅ Clarity in design is crucial for consumer understanding
✅ Brands have only 3–5 seconds to grab attention
✅ Eco-friendly packaging is increasingly important for customers and the planet
✅ Digital printing technology unlocks innovative design possibilities
✅ Color consistency is essential for brand recognition and trust
✅ Balancing customer feedback and creative instincts is an art
✅ Rebranding can make or break a company
✅ Consumer behavior and perception directly influence packaging success
✅ The human element in design can’t be replaced by AI
✅ Design is not a magic formula—it’s a thoughtful process
Chapters:
00:00 – Introduction to Design in Grocery and CPG
02:57 – The Importance of Clarity in Packaging Design
05:49 – Trends in Design: Simplicity and Eco-Friendliness
09:04 – The Role of Technology in Packaging Design
11:49 – Consumer Behavior and Shelf Visibility
14:58 – The Human Element in Design and AI
18:12 – Creating a Brand Story Through Design
20:58 – The Impact of Color and Consistency in Branding
31:21 – Understanding Customer Personas and Targeting
34:55 – Balancing Feedback and Expertise in Design
39:23 – The Impact of Rebranding on Consumer Perception
43:09 – Rapid Fire Insights on Design Trends
48:13 – Key Takeaways for CPG Founders on Design
🎧 Listen Now:
Want to be featured on GroceryPulse?
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Learn more by visiting https://www.kitprint.co/
📧 Email Adam [email protected] [email protected]

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