Grocery Pulse Podcast by Innovar Marketing Agency | Insights for Retailers
Grocery Pulse Podcast by Innovar Marketing Agency | Insights for Retailers
Podcast Description
Introducing the GroceryPulse Podcast by Innovar Marketing Agency! Reimagined to bring you the latest insights, strategies, and innovations in grocery retail, GroceryPulse is hosted by George Goodwin, a fourth-generation grocer and Innovar’s lead strategist. Each episode dives into the unique challenges and opportunities facing today’s independent grocers and retail chains.
We’re excited to present engaging discussions with industry experts, successful grocers, and thought leaders sharing real-world tips and best practices. From enhancing store operations and leveraging data-driven strategies to elevating customer experiences and driving growth, we cover the topics that matter most to your business.
GroceryPulse also brings you inspiring stories from family-owned businesses and insights into the transformative innovations shaping the future of grocery retail. Our mission is to support grocers in their journey toward growth and success with actionable advice that keeps you ahead of the curve.
Whether you’re a CPG brand trying to understand the grocery world, an independent grocer looking to expand, or a large chain seeking fresh strategies, our podcast is your go-to resource for practical guidance and inspiration. Subscribe now and join a community of forward-thinking grocers committed to excellence.
Learn more at www.innovaragency.com or reach us at [email protected]. #InnovarAgency #GroceryPulse #ItsAGoodwin
Podcast Insights
Content Themes
The podcast focuses on various themes including grocery marketing strategies, consumer behavior, technological innovations, and leadership insights. Episodes cover topics such as enhancing store operations, leveraging data analytics, and navigating e-commerce trends, for example, the episode featuring James W. Keyes discusses leadership in retail and innovation in product launch.
Introducing the GroceryPulse Podcast by Innovar Marketing Agency! Reimagined to bring you the latest insights, strategies, and innovations in grocery retail, GroceryPulse is hosted by George Goodwin, a fourth-generation grocer and Innovar’s lead strategist. Each episode dives into the unique challenges and opportunities facing today’s independent grocers and retail chains.
We’re excited to present engaging discussions with industry experts, successful grocers, and thought leaders sharing real-world tips and best practices. From enhancing store operations and leveraging data-driven strategies to elevating customer experiences and driving growth, we cover the topics that matter most to your business.
GroceryPulse also brings you inspiring stories from family-owned businesses and insights into the transformative innovations shaping the future of grocery retail. Our mission is to support grocers in their journey toward growth and success with actionable advice that keeps you ahead of the curve.
Whether you’re a CPG brand trying to understand the grocery world, an independent grocer looking to expand, or a large chain seeking fresh strategies, our podcast is your go-to resource for practical guidance and inspiration. Subscribe now and join a community of forward-thinking grocers committed to excellence.
Learn more at www.innovaragency.com or reach us at [email protected]. #InnovarAgency #GroceryPulse #ItsAGoodwin
Independent grocers and emerging CPGs are rethinking which trade shows actually move the needle. In this GroceryPulse Podcast, host George Goodwin talks with Jeremiah Bogenhagen (President, Positively Natural Network and CEO of Health Essentials) about the Naturally Independent Expo in Palm Springs—why it’s intentionally small, how it maximizes retailer–supplier face time, and the education tracks built for indie retailers (not just brand booths). We cover ROI vs. mega expos, grassroots distribution for new CPGs, and why relationships + education beat slotting fees.
Chapters
00:00 – Cold open: why smaller shows win for ROI
01:18 – Welcome & guest intro (Jeremiah Bogenhagen)
02:22 – Jeremiah’s path from grocery → wellness center operator
06:32 – Leading Positively Natural Network & mission
08:18 – Building supplier–retailer relationships that last
12:42 – What makes the Naturally Independent Expo different
15:37 – Education tracks for indie retailers (beyond product 101)
18:46 – Real talk: connections, ROI, and success stories
22:13 – Community, differentiation, and staff education
25:46 – First-time attendee tips (note-taking + AI, relationship focus)
31:45 – Post-COVID shift: whole-health mindset & community events
34:37 – Biggest threats to independents (online + big-box pricing)
36:58 – Advice to first-time CPG founders (start indie, go grassroots)
39:37 – Panel goals & why regional differences matter
42:58 – Who exhibits? (supplements, better-for-you foods, beverages)
50:42 – Live podcast from the show? Logistics & ideas
52:38 – How to get involved + final takeaways
GroceryPulse Podcast
Podcast Home: https://grocerypulse.com
More Episodes: https://grocerypulse.com/podcast
Blog: https://grocerypulse.com/blog
YouTube: https://www.youtube.com/@grocerypulse
Instagram: https://www.instagram.com/grocerypulse
Innovar Marketing Agency
Website: https://www.innovaragency.com
Blog (Grocery/CPG Marketing): https://www.enjoykobu.com
Instagram: https://www.instagram.com/innovaragency
Positively Natural Network / Naturally Independent Expo
Website: https://www.positivelynatural.orgPositively Natural
Expo Info (Palm Springs • Nov 14–15, 2025): https://www.positivelynatural.org/nppPositively Natural
Trade Show details (hours, setup, contacts): https://www.positivelynatural.org/trade-showPositively Natural
About PNN (“Support • Educate • Advocate”): https://www.positivelynatural.org/our-storyPositively Natural
Contact: [email protected] • 360-379-2805 Positively Natural
VRM Media / Vitamin Retailer (Media Partner)
Vitamin Retailer Magazine (VRM Media): https://vitaminretailer.comVitamin Retailer Magazine
Partnership announcement (PNN × VRM Media): Vitamin Retailer Magazine
About Jeremiah Bogenhagen
PNN Board page (President bio): https://www.positivelynatural.org/membershipPositively Natural
Health Essentials (CO) listing: https://www.burlingtoncochamber.com/business-directory/ (search Health Essentials Inc.) Burlington Chamber of Commerce
Search Tags / KeywordsChapters (drop into YouTube/Spotify)🔗 Links & Resources
Disclaimer
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