The Growth Playbook
The Growth Playbook
Podcast Description
The biggest barrier to growth is not what to do, but how to do it.
Welcome to The Growth Playbook, the podcast for the hustlers, innovators, and growth seekers ready to scale their businesses.
Growisto’s founders, Pritesh and Kiran, sit with global leaders and ask them, “So, how did you do it?”. We dive into stories of the biggest successes and real mistakes, because let’s face it, those are the lessons that stick! Expect actionable strategies, innovative implementation, and solutions to challenges that allow you to take your business to the next level.
Podcast Insights
Content Themes
The podcast focuses on entrepreneurial growth strategies, innovative business models, and operational excellence, featuring episodes that explore topics like D2C brand development and leveraging Amazon for sales success, exemplified by discussions with industry leaders sharing their journey and tactical advice.
The biggest barrier to growth is not what to do, but how to do it.
Welcome to The Growth Playbook, the podcast for the hustlers, innovators, and growth seekers ready to scale their businesses.
Growisto’s founders, Pritesh and Kiran, sit with global leaders and ask them, “So, how did you do it?”. We dive into stories of the biggest successes and real mistakes, because let’s face it, those are the lessons that stick! Expect actionable strategies, innovative implementation, and solutions to challenges that allow you to take your business to the next level.
In this episode, Pritesh chats with Amitabh Suri, CEO of USPA India. Amitabh has spent 27 years building lasting retail brands in India. He helped grow Indian Terrain in the 2000s. He’s now building US Polo into one of the country’s strongest department store brands.
In this episode, Amitabh shares the frameworks behind building brands that last. He reveals the consumer triangulation method that drives product decisions, why “failing fast” is core to their innovation process, and how regional merchandising data shapes store strategy. Plus, learn why US Polo tests serious products offline first, the “brand blueprint filter” that prevents dilution, and why brand authenticity matters more than chasing trends.
If you’re building a retail brand or refining your product-market fit strategy, this conversation delivers tactical insights from 27 years in the business.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.