QualsTalks
QualsTalks
Podcast Description
Smarter Research. Deep Insights. Powered by Quals.AI.
QualsTalks is a podcast where Bilge Terzioğlu, Ph.D. explores how AI is transforming qualitative research. In each episode, we dive into real consumer understanding projects powered by Quals AI — a multilingual, AI-driven platform that helps researchers design, run, and analyze qualitative studies faster and smarter.
From translating questions to smart research designs to real-time insights across markets, we uncover how AI enhances depth, speed, and accuracy in qualitative research.
🎧 Tune in to hear the latest trends, global insights, and how technology is reshaping the future of understanding people.
👉 For more reports, visit quals.ai or twentify.com
Get in touch: [email protected]
Podcast Insights
Content Themes
The podcast delves into how AI is revolutionizing qualitative research, covering topics such as consumer behavior, brand perception, and generational differences. For example, episodes analyze cultural phenomena like meal deals in the UK and explore emotional connections to beauty brands, alongside discussions on shifting values among younger generations.
Smarter Research. Deep Insights. Powered by Quals.AI.
QualsTalks is a podcast where Bilge Terzioğlu, Ph.D. explores how AI is transforming qualitative research. In each episode, we dive into real consumer understanding projects powered by Quals AI — a multilingual, AI-driven platform that helps researchers design, run, and analyze qualitative studies faster and smarter.
From translating questions to smart research designs to real-time insights across markets, we uncover how AI enhances depth, speed, and accuracy in qualitative research.
🎧 Tune in to hear the latest trends, global insights, and how technology is reshaping the future of understanding people.
👉 For more reports, visit quals.ai or twentify.com
Get in touch: [email protected]
We’ve just released a new episode exploring a topic that’s becoming central to modern research and decision-making: AI can synthesize fast, but humans validate meaning, context, and implications—especially when the stakes are high.
In this conversation, we unpack how qualitative reporting is evolving, why evidence trails and interpretation still matter, and how tools that accelerate synthesis (including “ask-the-data” workflows like SmartAsk) can support stronger, more responsible storytelling—without replacing the human role.
If you work in insights, product, marketing, or strategy—and you’ve ever wondered how to balance speed with rigor—this one’s for you.
Disclaimer
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