QualsTalks
QualsTalks
Podcast Description
Smarter Research. Deep Insights. Powered by Quals.AI.
QualsTalks is a podcast where Bilge Terzioğlu, Ph.D. explores how AI is transforming qualitative research. In each episode, we dive into real consumer understanding projects powered by Quals AI — a multilingual, AI-driven platform that helps researchers design, run, and analyze qualitative studies faster and smarter.
From translating questions to smart research designs to real-time insights across markets, we uncover how AI enhances depth, speed, and accuracy in qualitative research.
🎧 Tune in to hear the latest trends, global insights, and how technology is reshaping the future of understanding people.
👉 For more reports, visit quals.ai or twentify.com
Get in touch: [email protected]
Podcast Insights
Content Themes
The podcast delves into how AI is revolutionizing qualitative research, covering topics such as consumer behavior, brand perception, and generational differences. For example, episodes analyze cultural phenomena like meal deals in the UK and explore emotional connections to beauty brands, alongside discussions on shifting values among younger generations.
Smarter Research. Deep Insights. Powered by Quals.AI.
QualsTalks is a podcast where Bilge Terzioğlu, Ph.D. explores how AI is transforming qualitative research. In each episode, we dive into real consumer understanding projects powered by Quals AI — a multilingual, AI-driven platform that helps researchers design, run, and analyze qualitative studies faster and smarter.
From translating questions to smart research designs to real-time insights across markets, we uncover how AI enhances depth, speed, and accuracy in qualitative research.
🎧 Tune in to hear the latest trends, global insights, and how technology is reshaping the future of understanding people.
👉 For more reports, visit quals.ai or twentify.com
Get in touch: [email protected]
We’re excited to share a new episode in our podcast series: a candid conversation on a topic that’s becoming increasingly important for research, strategy, and product teams—“AI has no discretion.”
In this episode, we unpack what “discretion” really means in practice—judgment, reasoning, and agency—and why it’s risky when teams (and clients) assume AI can make the same calls a human can. We explore where AI can be incredibly helpful, where it can overreach, and how to set clear “stop conditions” so AI-supported probing doesn’t drift into awkward, unproductive, or ethically fuzzy territory.
Expect a practical, easy-to-follow discussion—with a light philosophical touch—connecting real-world qualitative work to bigger ideas about agency and responsibility.
Disclaimer
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