QualsTalks
QualsTalks
Podcast Description
Smarter Research. Deep Insights. Powered by Quals.AI.
QualsTalks is a podcast where Bilge Terzioğlu, Ph.D. explores how AI is transforming qualitative research. In each episode, we dive into real consumer understanding projects powered by Quals AI — a multilingual, AI-driven platform that helps researchers design, run, and analyze qualitative studies faster and smarter.
From translating questions to smart research designs to real-time insights across markets, we uncover how AI enhances depth, speed, and accuracy in qualitative research.
🎧 Tune in to hear the latest trends, global insights, and how technology is reshaping the future of understanding people.
👉 For more reports, visit quals.ai or twentify.com
Get in touch: [email protected]
Podcast Insights
Content Themes
The podcast delves into how AI is revolutionizing qualitative research, covering topics such as consumer behavior, brand perception, and generational differences. For example, episodes analyze cultural phenomena like meal deals in the UK and explore emotional connections to beauty brands, alongside discussions on shifting values among younger generations.
Smarter Research. Deep Insights. Powered by Quals.AI.
QualsTalks is a podcast where Bilge Terzioğlu, Ph.D. explores how AI is transforming qualitative research. In each episode, we dive into real consumer understanding projects powered by Quals AI — a multilingual, AI-driven platform that helps researchers design, run, and analyze qualitative studies faster and smarter.
From translating questions to smart research designs to real-time insights across markets, we uncover how AI enhances depth, speed, and accuracy in qualitative research.
🎧 Tune in to hear the latest trends, global insights, and how technology is reshaping the future of understanding people.
👉 For more reports, visit quals.ai or twentify.com
Get in touch: [email protected]
While overall alcohol consumption is still rising, young people are going in the opposite direction. We’ve heard the headlines. But we wanted to understand the why.
That’s why we conducted 100 in-depth interviews with Gen Z participants across California, Florida, Illinois, and New York—analyzed by our AI-powered research tool, Quals.AI.
🔹 Why abstaining feels like the new rebellion
🔹 How control, clarity, and quiet decisions are replacing loud nights
🔹 The surprising role of anxiety, peer dynamics, family trauma, and inflation
🔹 And why not doing something might be Gen Z’s boldest move yet
From mocktails to mindfulness, this is more than just a health trend. It’s a generational reset.
🎧 Give it a listen and let us know—are we finally rewriting what “a good time” looks like?
Disclaimer
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