QualsTalks
QualsTalks
Podcast Description
Smarter Research. Deep Insights. Powered by Quals.AI.
QualsTalks is a podcast where Bilge Terzioğlu, Ph.D. explores how AI is transforming qualitative research. In each episode, we dive into real consumer understanding projects powered by Quals AI — a multilingual, AI-driven platform that helps researchers design, run, and analyze qualitative studies faster and smarter.
From translating questions to smart research designs to real-time insights across markets, we uncover how AI enhances depth, speed, and accuracy in qualitative research.
🎧 Tune in to hear the latest trends, global insights, and how technology is reshaping the future of understanding people.
👉 For more reports, visit quals.ai or twentify.com
Get in touch: [email protected]
Podcast Insights
Content Themes
The podcast delves into how AI is revolutionizing qualitative research, covering topics such as consumer behavior, brand perception, and generational differences. For example, episodes analyze cultural phenomena like meal deals in the UK and explore emotional connections to beauty brands, alongside discussions on shifting values among younger generations.
Smarter Research. Deep Insights. Powered by Quals.AI.
QualsTalks is a podcast where Bilge Terzioğlu, Ph.D. explores how AI is transforming qualitative research. In each episode, we dive into real consumer understanding projects powered by Quals AI — a multilingual, AI-driven platform that helps researchers design, run, and analyze qualitative studies faster and smarter.
From translating questions to smart research designs to real-time insights across markets, we uncover how AI enhances depth, speed, and accuracy in qualitative research.
🎧 Tune in to hear the latest trends, global insights, and how technology is reshaping the future of understanding people.
👉 For more reports, visit quals.ai or twentify.com
Get in touch: [email protected]
For some, it’s just a bit of sparkle. For others, it’s a glimpse of childhood slipping away.
In this episode, I chat with my AI research partner, Quals.AI, about what happens when children’s cosmetics enter the lives of young girls — and the hearts and minds of their mothers.
Through in-depth interviews, we heard stories filled with joy, nostalgia, caution, and the constant balancing act between letting kids explore and keeping them safe.
💬 We share stories about:
- The first time a mother sees her child reach for makeup — and the emotions it stirs
- How makeup can be creative play or social pressure, depending on the context
- What “child-friendly” means to real parents, beyond the label on a box
- The quiet ways mothers model confidence and self-worth
These aren’t just conversations about products — they’re conversations about childhood, values, and the kind of world we want our kids to grow up in.
Disclaimer
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