QualsTalks
QualsTalks
Podcast Description
Smarter Research. Deep Insights. Powered by Quals.AI.
QualsTalks is a podcast where Bilge Terzioğlu, Ph.D. explores how AI is transforming qualitative research. In each episode, we dive into real consumer understanding projects powered by Quals AI — a multilingual, AI-driven platform that helps researchers design, run, and analyze qualitative studies faster and smarter.
From translating questions to smart research designs to real-time insights across markets, we uncover how AI enhances depth, speed, and accuracy in qualitative research.
🎧 Tune in to hear the latest trends, global insights, and how technology is reshaping the future of understanding people.
👉 For more reports, visit quals.ai or twentify.com
Get in touch: [email protected]
Podcast Insights
Content Themes
The podcast delves into how AI is revolutionizing qualitative research, covering topics such as consumer behavior, brand perception, and generational differences. For example, episodes analyze cultural phenomena like meal deals in the UK and explore emotional connections to beauty brands, alongside discussions on shifting values among younger generations.
Smarter Research. Deep Insights. Powered by Quals.AI.
QualsTalks is a podcast where Bilge Terzioğlu, Ph.D. explores how AI is transforming qualitative research. In each episode, we dive into real consumer understanding projects powered by Quals AI — a multilingual, AI-driven platform that helps researchers design, run, and analyze qualitative studies faster and smarter.
From translating questions to smart research designs to real-time insights across markets, we uncover how AI enhances depth, speed, and accuracy in qualitative research.
🎧 Tune in to hear the latest trends, global insights, and how technology is reshaping the future of understanding people.
👉 For more reports, visit quals.ai or twentify.com
Get in touch: [email protected]
In our latest QualsTalks podcast, I (Bilge Terzioğlu, Ph.D.) sit down with Quals.AI — our tireless AI research partner — to unpack why people don’t just drink water, they drink stories.
From the crisp allure of Evian to the luxurious vibes of Voss, bottled water brands have carved out emotional spaces in people’s lives. But how did we get here? What makes one bottled water feel premium, another “practical,” and another meh?
We explore insights from 30 UK consumers, gathered and analyzed by Quals.AI, diving into:
✔ How brand identity shapes loyalty (yes, even with something as simple as water!)
✔ The surprising emotional connections people form with bottles, labels, and taste
✔ What this says about human psychology, habits, and the little rituals we create
It’s a conversation full of humor, behavioral insight, and the kind of tiny details that reveal bigger truths about consumer life.
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