Demand Gen Confidential
Demand Gen Confidential
Podcast Description
🎙 Demand Gen Confidential is the marketing podcast where your host - Logan Rivenes - will be talking with some of the most progressive marketers out there. Diving deep into marketing tactics, and discovering what’s actually working, to help you become a better marketer.
In each episode, you'll walk away with actionable insights and a new perspective.
Podcast Insights
Content Themes
The podcast covers a range of marketing topics including innovative advertising strategies, digital marketing trends, and actionable tactics. Specific episodes delve into themes like Generative Engine Optimization, the evolution of SEO, and the impact of AI on marketing, with examples such as discussions around implementing LLMs.txt and measuring GEO ROI.
🎙 Demand Gen Confidential is the marketing podcast where your host – Logan Rivenes – will be talking with some of the most progressive marketers out there. Diving deep into marketing tactics, and discovering what’s actually working, to help you become a better marketer.
In each episode, you’ll walk away with actionable insights and a new perspective.
Advanced conversion signals and attribution are redefining paid efficiency. Join us in this episode of Demand Gen Confidential, where we dive deep into advanced marketing tactics with special guest Harry Hawk, a seasoned marketer with a wealth of experience.
Learn about the nuanced world of multi-touch attribution, AI in marketing, lift tests, and Harry's concept of deep funnel optimization that can significantly reduce Customer Acquisition Cost (CAC) and shorten deal cycles.
Whether you're looking to enhance your marketing stack, understand the complexity of attribution, or just want to hear fascinating stories like Harry owning a New York City beach bar, tune in to this episode.
00:00 – Introduction
03:47 – 2025 Marketing Trends
11:11 – Using AI Attribution
37:07 – Deep Funnel Conversion Optimization for Google and Facebook
01:21:59 – Using AI in your Marketing
Credits
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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