Demand Gen Confidential
Demand Gen Confidential
Podcast Description
🎙 Demand Gen Confidential is the marketing podcast where your host - Logan Rivenes - will be talking with some of the most progressive marketers out there. Diving deep into marketing tactics, and discovering what’s actually working, to help you become a better marketer.
In each episode, you'll walk away with actionable insights and a new perspective.
Podcast Insights
Content Themes
The podcast covers a range of marketing topics including innovative advertising strategies, digital marketing trends, and actionable tactics. Specific episodes delve into themes like Generative Engine Optimization, the evolution of SEO, and the impact of AI on marketing, with examples such as discussions around implementing LLMs.txt and measuring GEO ROI.
🎙 Demand Gen Confidential is the marketing podcast where your host – Logan Rivenes – will be talking with some of the most progressive marketers out there. Diving deep into marketing tactics, and discovering what’s actually working, to help you become a better marketer.
In each episode, you’ll walk away with actionable insights and a new perspective.
Want messaging that actually drives results? In this episode of Demand Gen Confidential, I’m joined by Chris Silvestri, founder of Conversion Alchemy, who brings a systems-thinking approach to copywriting rooted in psychology, strategy, and real customer insight.
We cover:
✅ How to shift your messaging in the profitability era
✅ The difference between positioning and messaging (most marketers blur it)
✅ Chris’s decision-making framework for conversion copy
✅ Tactical uses of AI that actually make marketers faster
✅ How synthetic research can help you scale messaging without sacrificing quality
Chris also shares his thoughts on music, marketing, and we discuss why marketers should think like scientists.
08:16 – From Drums to Conversion Copy: Chris’s Origin Story
10:55 – Messaging in the Profitability Era: Art Meets Outcome
18:51 – Positioning vs. Messaging Strategy: What Most Get Wrong
33:44 – Crafting a Point of View That Cuts Through the Noise
38:42 – Chris’s Decision-Making Framework for Conversion
45:25 – Practical AI Tactics for B2B Marketers
52:38 – Synthetic Research: A New Frontier for Customer Insight
Connect with Chris on LinkedIn.
Check out Conversion Alchemy.
👉 Subscribe for more conversations with world class marketers.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.