Demand Gen Confidential
Demand Gen Confidential
Podcast Description
🎙 Demand Gen Confidential is the marketing podcast where your host - Logan Rivenes - will be talking with some of the most progressive marketers out there. Diving deep into marketing tactics, and discovering what’s actually working, to help you become a better marketer.
In each episode, you'll walk away with actionable insights and a new perspective.
Podcast Insights
Content Themes
The podcast covers a range of marketing topics including innovative advertising strategies, digital marketing trends, and actionable tactics. Specific episodes delve into themes like Generative Engine Optimization, the evolution of SEO, and the impact of AI on marketing, with examples such as discussions around implementing LLMs.txt and measuring GEO ROI.
🎙 Demand Gen Confidential is the marketing podcast where your host – Logan Rivenes – will be talking with some of the most progressive marketers out there. Diving deep into marketing tactics, and discovering what’s actually working, to help you become a better marketer.
In each episode, you’ll walk away with actionable insights and a new perspective.
How do modern marketers drive traffic, choose tools that fit their system, and use AI to do better work (not just faster work)?
In this episode, product marketer and builder Sid Khaitan unpacks real-world tactics. Writing consistently for LinkedIn, mapping process before buying tools, and turning AI into workflows you’ll reuse.
You’ll learn:
- How to start posting on LinkedIn without overthinking it
- Why the hardest part is building a daily writing muscle
- What to measure on LinkedIn (beyond impressions)
- A simple framework for tool selection: people → process → technology
- Ways to use AI to improve the work itself (not just crank out more content)
- One agent/workflow to try this week
Chapters
00:00 — Why Video Matters Now (and How We Started)
06:41 — Meet Sid: Product Marketer, Builder, Community Guy
07:43 — LinkedIn 101: Start Without Overthinking
11:18 — The Hard Part: Building the Daily Writing Muscle
12:57 — Measuring LinkedIn: From Vanity to Outcomes
17:55 — Process > Tools: How to Choose Your Stack
27:38 — Product Thinking for Marketers
33:30 — Practical AI: Better Work, Not Just Faster
41:41 — One Agent to Try This Week
Connect with Sid on LinkedIn.
Rand Fishkin video on search trends.
If you enjoyed this episode, please like/subscribe and drop a comment with the tool or workflow you’re testing right now.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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