Demand Gen Confidential
Demand Gen Confidential
Podcast Description
🎙 Demand Gen Confidential is the marketing podcast where your host - Logan Rivenes - will be talking with some of the most progressive marketers out there. Diving deep into marketing tactics, and discovering what’s actually working, to help you become a better marketer.
In each episode, you'll walk away with actionable insights and a new perspective.
Podcast Insights
Content Themes
The podcast covers a range of marketing topics including innovative advertising strategies, digital marketing trends, and actionable tactics. Specific episodes delve into themes like Generative Engine Optimization, the evolution of SEO, and the impact of AI on marketing, with examples such as discussions around implementing LLMs.txt and measuring GEO ROI.
🎙 Demand Gen Confidential is the marketing podcast where your host – Logan Rivenes – will be talking with some of the most progressive marketers out there. Diving deep into marketing tactics, and discovering what’s actually working, to help you become a better marketer.
In each episode, you’ll walk away with actionable insights and a new perspective.
In this episode of Demand Gen Confidential, host I talk with seasoned growth marketer and fractional CMO David Cardiel to unpack what it takes to thrive as a modern B2B marketer in today’s environment of lean teams, profitability mandates, and executive scrutiny.
David shares hard-won lessons from scaling marketing teams through acquisition, aligning with sales and finance on metrics that matter, and using AI to build smarter, more repeatable go-to-market systems.
Whether you’re leading demand gen at an early-stage startup or navigating scale at a mature SaaS company, this episode offers a blueprint for turning marketing into a growth engine the boardroom actually believes in.
Key Topics:
00:54 – Scaling Teams from $10M to $30M ARR
06:44 – Intro: The Revenue-Ready Marketer
08:26 – Fluent Speak: Earning Executive and Finance Trust
13:26 – ICP Work and CAC Discipline for Repeatable Growth
17:49 – Metrics That Align: Speaking Revenue Across Marketing, Sales, and Finance
25:19 – AI as a Tactical Advantage for Lean Marketing
35:23 – What Modern Marketers Need to Win
🔗 Connect with David on LinkedIn.
🌐 Visit David’s website.
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Disclaimer
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