Do Less Marketing
Do Less Marketing
Podcast Description
Do Less Marketing is a podcast that cuts through the noise to help business owners and teams find clarity.
This isn’t another jargony marketing podcast telling you to ”do all the things.”
Instead, host Brittany Downey shares practical insights and down-to-earth conversations with guests who’ve been figuring out what matters to them in their business growth.
Not by following some magic formula or the latest marketing hack, but by getting intentional about what truly moves their business forward.
Whether you’re a solopreneur feeling scattered across too many channels, a nonprofit trying to maximize limited resources, or a small marketing team drowning in endless tasks, this podcast offers a refreshing perspective: it’s possible to grow your business with less marketing, done well.
In this podcast, you’ll hear from other entrepreneurs and marketers who have:
→ Found the marketing activities that truly matter for their business
→ Leaned into the power of strengths (and doing what they enjoy)
→ Broken marketing “rules,” yet still continue to grow
→ Focused on relationship over reach
→ Defined growth and success in their own terms.
Take what resonates. Leave the rest.
And join us as we discover how to cut the marketing clutter and focus on what actually works — for your goals, for your team, and for your life.
Podcast Insights
Content Themes
The podcast delves into themes of intentional business growth, personal strengths, and redefining success in marketing through relational approaches. Episodes cover topics such as utilizing strengths for business alignment, the significance of community in business, and unconventional business strategies, with guests like Sarah Collins sharing how to energize work and Michael Forsberg discussing the value of place-based relationships.
Do Less Marketing is a podcast that cuts through the noise to help business owners and teams find clarity.
This isn’t another jargony marketing podcast telling you to ”do all the things.”
Instead, host Brittany Downey shares practical insights and down-to-earth conversations with guests who’ve been figuring out what matters to them in their business growth.
Not by following some magic formula or the latest marketing hack, but by getting intentional about what truly moves their business forward.
Whether you’re a solopreneur feeling scattered across too many channels, a nonprofit trying to maximize limited resources, or a small marketing team drowning in endless tasks, this podcast offers a refreshing perspective: it’s possible to grow your business with less marketing, done well.
In this podcast, you’ll hear from other entrepreneurs and marketers who have:
→ Found the marketing activities that truly matter for their business
→ Leaned into the power of strengths (and doing what they enjoy)
→ Broken marketing “rules,” yet still continue to grow
→ Focused on relationship over reach
→ Defined growth and success in their own terms.
Take what resonates. Leave the rest.
And join us as we discover how to cut the marketing clutter and focus on what actually works — for your goals, for your team, and for your life.
For Lauren Flowerday, success isn’t about scaling faster. It’s about building a business that adds to who she is and what she wants to do in the world.
Lauren is founder of Flowerday & Co., where she does literary marketing for ambitious authors.
In this episode, Lauren shares how she went from social media freelancer to personal branding strategist for authors. She shares what it looked like to find her niche by researching and listening to her ideal audience.
Lauren also opens up about imposter syndrome, slow growth, and why she’d rather build something sustainable than chase every platform.
I was inspired by how she is truly designing her life.
If you’ve ever felt stretched thin by your own big ideas, this episode is a great reminder. Your business — like a great story — gets better when you edit with intention.
Lauren’s Links:
Website: https://flowerday.co/
Instagram: https://www.instagram.com/flowerday.co/
LinkedIn: https://www.linkedin.com/in/laurenflowerday
Substack: https://flowerdayco.substack.com/
Threads: https://www.threads.com/@laurenflowerday
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Brittany’s Website: https://downeystrategy.com/
Brittany’s LinkedIn: https://www.linkedin.com/in/brittany-downey/
Disclaimer
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