Rodrigo Hernandez, IoT consultant, educator, and author of Practical IoT Handbook, talks about building LoRaWAN systems that survive outside the lab and deliver real business value. Drawing on his early work with The Things Network and years of hands-on deployments, Rodrigo shares how his journey started with experimental LoRa links and single-channel gateways and evolved into consulting on full-scale IoT systems across multiple industries and countries.

The conversation explores why LoRaWAN is such a strong fit for large, sparsely connected regions like Argentina, and how that same logic applies globally to agriculture, oil and gas, utilities, and building management. Rodrigo explains why LoRaWAN should be treated as a strategic infrastructure layer rather than just a radio protocol, emphasizing long battery life, unattended operation, and the ability to cover remote or difficult environments with minimal operational overhead.

He also digs into the realities of deployment, including why site knowledge still matters, how interference and placement can make or break a project, and what separates successful IoT rollouts from those that struggle. Using real consulting examples, Rodrigo highlights common failure points such as poor sensor choice, lack of on-site expertise, and underestimating the complexity of data handling once devices are live.

The episode closes with a deep look at IoT data visualization and analytics, where Rodrigo explains why clean, well-structured data is essential for meaningful dashboards, how heterogeneous payloads create hidden costs, and why getting data normalization right early is critical for long-term scalability and business insight.

Practical IoT Handbook – Amazon Affiliate Link

Rodrigo Hernandez on LinkedIn

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