Built Not Born: The Startup Go-To-Market Podcast
Built Not Born: The Startup Go-To-Market Podcast
Podcast Description
Welcome to Built Not Born: The Startup Go-To-Market Podcast—the podcast for early-stage founders and startup leaders who know that great companies aren’t lucky… they’re built through smart execution and a bulletproof go-to-market strategy.
Hosted by Sage Nye, Managing Partner at Venture Guides, each episode dives into candid conversations with technical founders, investors, and GTM experts. You’ll get real talk, proven playbooks, and no-fluff advice on how to land your first customers, build a repeatable sales motion, and scale your startup the right way.
Forget the hype. This is the go-to resource for founders serious about getting to market, growing revenue, and building companies that last.
Ready to scale? Let’s get to work.
Podcast Insights
Content Themes
The podcast focuses on topics relevant to early-stage founders and startup leaders, such as go-to-market strategies, customer acquisition, and scaling operations, with episodes that cover strategic leadership insights and practical frameworks for building high-performance organizations.
Welcome to Built Not Born: The Startup Go-To-Market Podcast—the podcast for early-stage founders and startup leaders who know that great companies aren’t lucky… they’re built through smart execution and a bulletproof go-to-market strategy.
Hosted by Sage Nye, Managing Partner at Venture Guides, each episode dives into candid conversations with technical founders, investors, and GTM experts. You’ll get real talk, proven playbooks, and no-fluff advice on how to land your first customers, build a repeatable sales motion, and scale your startup the right way.
Forget the hype. This is the go-to resource for founders serious about getting to market, growing revenue, and building companies that last.
Ready to scale? Let’s get to work.
- Why the genie is already out of the bottle, and why you must embrace adversarial AI
- How to democratize expert-level security talent through AI
- The founder principle of interviewing your investors, not just the other way around
- How to hire on personality first, skills second, and why it matters
- The critical difference between “building AI safely” and “building AI defensively”
- Why the future of enterprise work is human operators managing AI agents
Alissa Knight is the Founder, CEO, and Chief AI Officer of Assail, where she leads the development of agentic AI systems for continuous exposure management. With more than 26 years in offensive security, she is widely recognized for uncovering vulnerabilities across critical infrastructure and enterprise APIs. A two-time founder with successful exits, Alissa has raised over $65 million and architected Ares, a 14-billion-parameter AI model designed for autonomous vulnerability discovery. Her research has influenced public policy, advised military institutions, and shaped modern cybersecurity practices.
Episode Resources:
- Alissa Knight on LinkedIn
- Assail AI Website
- Sage Nye on LinkedIn
- Venture Guides Website
- Built Not Born on Apple Podcasts
- Built Not Born on Spotify
Disclaimer
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