Built Not Born: The Startup Go-To-Market Podcast
Built Not Born: The Startup Go-To-Market Podcast
Podcast Description
Welcome to Built Not Born: The Startup Go-To-Market Podcast—the podcast for early-stage founders and startup leaders who know that great companies aren’t lucky… they’re built through smart execution and a bulletproof go-to-market strategy.
Hosted by Sage Nye, Managing Partner at Venture Guides, each episode dives into candid conversations with technical founders, investors, and GTM experts. You’ll get real talk, proven playbooks, and no-fluff advice on how to land your first customers, build a repeatable sales motion, and scale your startup the right way.
Forget the hype. This is the go-to resource for founders serious about getting to market, growing revenue, and building companies that last.
Ready to scale? Let’s get to work.
Podcast Insights
Content Themes
The podcast focuses on topics relevant to early-stage founders and startup leaders, such as go-to-market strategies, customer acquisition, and scaling operations, with episodes that cover strategic leadership insights and practical frameworks for building high-performance organizations.

Welcome to Built Not Born: The Startup Go-To-Market Podcast—the podcast for early-stage founders and startup leaders who know that great companies aren’t lucky… they’re built through smart execution and a bulletproof go-to-market strategy.
Hosted by Sage Nye, Managing Partner at Venture Guides, each episode dives into candid conversations with technical founders, investors, and GTM experts. You’ll get real talk, proven playbooks, and no-fluff advice on how to land your first customers, build a repeatable sales motion, and scale your startup the right way.
Forget the hype. This is the go-to resource for founders serious about getting to market, growing revenue, and building companies that last.
Ready to scale? Let’s get to work.
- How to identify product-market fit through real-world pain points
- The critical transition from bootstrapping to securing first customers and funding
- Why targeting the right organizational level is crucial for enterprise sales success
- How to balance remote and in-person team dynamics while building company culture
- The framework for choosing investors beyond valuation
- Why founders must actively lead change rather than delegating initiatives
- The importance of building with customer feedback rather than engineering in isolation
- How to structure hybrid teams for maximum collaboration and information exchange

Disclaimer
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