Built Not Born: The Startup Go-To-Market Podcast
Built Not Born: The Startup Go-To-Market Podcast
Podcast Description
Welcome to Built Not Born: The Startup Go-To-Market Podcast—the podcast for early-stage founders and startup leaders who know that great companies aren’t lucky… they’re built through smart execution and a bulletproof go-to-market strategy.
Hosted by Sage Nye, Managing Partner at Venture Guides, each episode dives into candid conversations with technical founders, investors, and GTM experts. You’ll get real talk, proven playbooks, and no-fluff advice on how to land your first customers, build a repeatable sales motion, and scale your startup the right way.
Forget the hype. This is the go-to resource for founders serious about getting to market, growing revenue, and building companies that last.
Ready to scale? Let’s get to work.
Podcast Insights
Content Themes
The podcast focuses on topics relevant to early-stage founders and startup leaders, such as go-to-market strategies, customer acquisition, and scaling operations, with episodes that cover strategic leadership insights and practical frameworks for building high-performance organizations.

Welcome to Built Not Born: The Startup Go-To-Market Podcast—the podcast for early-stage founders and startup leaders who know that great companies aren’t lucky… they’re built through smart execution and a bulletproof go-to-market strategy.
Hosted by Sage Nye, Managing Partner at Venture Guides, each episode dives into candid conversations with technical founders, investors, and GTM experts. You’ll get real talk, proven playbooks, and no-fluff advice on how to land your first customers, build a repeatable sales motion, and scale your startup the right way.
Forget the hype. This is the go-to resource for founders serious about getting to market, growing revenue, and building companies that last.
Ready to scale? Let’s get to work.
- How to reframe platform shifts around customer problems, not technology features
- Why infrastructure software is your silent foundation for revenue, not a cost center
- The three-horizon framework for deciding between quick fixes and long-term solutions
- When to buy from innovative startups versus battle-tested enterprise vendors
- The biggest mistake startups make in enterprise pitches
- Leadership is about people first, strategy second
- Ian Penny on LinkedIn
- Sage Nye on LinkedIn
- Venture Guides Website
- Built not Born on Apple Podcasts
- Built not Born on Spotify

Disclaimer
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