Built Not Born: The Startup Go-To-Market Podcast

Built Not Born: The Startup Go-To-Market Podcast
Podcast Description
Welcome to Built Not Born: The Startup Go-To-Market Podcast—the podcast for early-stage founders and startup leaders who know that great companies aren’t lucky… they’re built through smart execution and a bulletproof go-to-market strategy.
Hosted by Sage Nye, Managing Partner at Venture Guides, each episode dives into candid conversations with technical founders, investors, and GTM experts. You’ll get real talk, proven playbooks, and no-fluff advice on how to land your first customers, build a repeatable sales motion, and scale your startup the right way.
Forget the hype. This is the go-to resource for founders serious about getting to market, growing revenue, and building companies that last.
Ready to scale? Let’s get to work.
Podcast Insights
Content Themes
The podcast focuses on topics relevant to early-stage founders and startup leaders, such as go-to-market strategies, customer acquisition, and scaling operations, with episodes that cover strategic leadership insights and practical frameworks for building high-performance organizations.

Welcome to Built Not Born: The Startup Go-To-Market Podcast—the podcast for early-stage founders and startup leaders who know that great companies aren’t lucky… they’re built through smart execution and a bulletproof go-to-market strategy.
Hosted by Sage Nye, Managing Partner at Venture Guides, each episode dives into candid conversations with technical founders, investors, and GTM experts. You’ll get real talk, proven playbooks, and no-fluff advice on how to land your first customers, build a repeatable sales motion, and scale your startup the right way.
Forget the hype. This is the go-to resource for founders serious about getting to market, growing revenue, and building companies that last.
Ready to scale? Let’s get to work.

- How to evaluate startup opportunities beyond the product
- Why cross-functional experience is crucial for early-stage leadership
- The framework for building high-performing teams
- How to manage feature requests from enterprise customers
- Why the highest-priced term sheet isn’t always the best choice
- The “Gratitude Principle” for managing team transitions
- How to balance funding needs to maintain operational discipline without losing focus
- Why great products need greater stories
- The importance of engagement over appeasement when handling customer feedback
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.