Trending today: the inventive marketing ploy that diamond-mining companies are using to compete with lab-grown diamonds – which are equal in quality, more socially and environmentally friendly, and (most importantly) way, way cheaper. Victor and Aaron mock the ad campaign, but advertising can be really persuasive even when it’s easily mockable – so Aaron also plugs an old documentary that was made for kids to teach them how to see through deceptive ad campaigns. (Also, Aaron may or may not hit Victor with a yo-mamma joke. Your call.)

Want to know what folks are talking about on social media? Every weekday on 97.9 The Hill’s “This Morning with Aaron Keck,” Victor Lewis scours the Internet for the day’s top trending stories, from weird news to wacky crimes to odd business ventures and everything in between. Click here to listen back to all our past What’s Trending segments – and tune in to “This Morning” on 97.9 The Hill every weekday at 7:45 to hear What’s Trending live on the air.

What’s Trending is made possible by Dynamic Electric. Listen now:

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