Inside Marketing with MarketSurge
Inside Marketing with MarketSurge
Podcast Description
Welcome to Inside Marketing with MarketSurge — your front-row seat to the boldest business insights, marketing breakthroughs, and entrepreneurial real talk.
Hosted by Reed Hansen, Chief Growth Officer at MarketSurge and a digital marketing veteran who's helped scale everything from scrappy startups to Fortune 500 giants, this podcast dives deep into what’s really moving the needle in today’s marketing world. Find us at Marketsurge.io
Each week, we’ll break down the latest marketing and business news (minus the fluff), explore tech trends you actually need to know, and feature unfiltered conversations with the most interesting minds in entrepreneurship and marketing.
Whether you're a founder, a marketer, or just a curious hustler looking to level up, this is where growth happens—loudly, smartly, and with just the right amount of sass.
Subscribe, tune in, and let’s scale something legendary. 🚀
Podcast Insights
Content Themes
The podcast covers a variety of marketing and entrepreneurship topics, including technology trends, community engagement, and mission-driven business strategies. Examples of episodes include discussions on the impact of AI on photography, how to balance a tech career with content creation, and practical tips for engaging with audiences via social media platforms.
Welcome to Inside Marketing with MarketSurge — your front-row seat to the boldest business insights, marketing breakthroughs, and entrepreneurial real talk.
Hosted by Reed Hansen, Chief Growth Officer at MarketSurge and a digital marketing veteran who’s helped scale everything from scrappy startups to Fortune 500 giants, this podcast dives deep into what’s really moving the needle in today’s marketing world. Find us at Marketsurge.io
Each week, we’ll break down the latest marketing and business news (minus the fluff), explore tech trends you actually need to know, and feature unfiltered conversations with the most interesting minds in entrepreneurship and marketing.
Whether you’re a founder, a marketer, or just a curious hustler looking to level up, this is where growth happens—loudly, smartly, and with just the right amount of sass.
Subscribe, tune in, and let’s scale something legendary. 🚀
In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Russ Evans, Partner at ZS, to explore how AI is fundamentally changing consumer insights, brand strategy, and customer experience.
Russ leads ZS’s B2C practice, working with Fortune 100 brands to turn massive amounts of data into actionable insight — and insight into real business growth. This conversation goes beyond AI hype and into how brands can actually use AI to uncover hidden truths, map better customer journeys, and connect brand health to revenue.
If you’re a marketing leader, strategist, or founder trying to make sense of AI’s real impact on customers, this episode is required listening.
💡 What You’ll Learn:
• The biggest misconceptions brands still have about AI-driven insights
• How AI fits into the modern insights workflow (and where humans still matter)
• Why unstructured data is a goldmine most brands ignore
• Real examples of “unknown unknowns” uncovered through AI analysis
• Common mistakes brands make when mapping customer journeys
• Why most journey maps fail — and how to fix them
• How to actually measure brand health in a way that connects to revenue
• What agentic AI means for the future of marketing and insights
👉 Key Highlights:
✅ AI as an Insight Engine – How brands are using AI to ask better questions, not just analyze data
✅ Hidden Customer Behavior – Why observation beats surveys in uncovering new opportunities
✅ Journey Mapping Done Right – How to turn journey maps into living, operational tools
✅ Brand Health Metrics – Why too many KPIs kill clarity (and what to focus on instead)
✅ The Next Wave of AI – What autonomous AI agents mean for insights teams
📈 At MarketSurge, we help you turn data, tools, and ideas into systems that drive real growth.
If you want marketing that’s smarter, more connected, and built to scale — you’re in the right place.
🧠 Want to talk strategy or see it in action?
🎯 Book your 15-minute Value or Free Coffee Call:
👉 https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee
🔗 Guest & Resource Links
🌐 ZS Consulting: https://www.zs.com
🔗 MarketSurge Links
🌐 Website: https://marketsurge.io
📘 Facebook Page: https://www.facebook.com/profile.php?id=100035121171654
💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio
🐦 X / Twitter: https://x.com/marketsurging
🎙️ Podcast: https://marketsurge.transistor.fm/
Disclaimer
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