Tidemark Talks
Tidemark Talks
Podcast Description
Tidemark Real Estate Services is a privately held, full-service commercial real estate company based in Orange County, California. Our mission is to create value for our clients through creative, professional and effective brokerage and management services with a focus in Orange County industrial real estate.
Podcast Insights
Content Themes
The podcast explores a variety of themes centered around business growth, entrepreneurship, and innovative strategies, with episodes detailing personal stories such as Steve Pixley's journey from industrial vending to selling his company, Steve Dickler's transition from a knife sharpening side gig to a $100M restaurant supply empire, and Wing Lam's development of Wahoo’s Fish Taco into a booming brand with over 50 locations.

Tidemark Real Estate Services is a privately held, full-service commercial real estate company based in Orange County, California. Our mission is to create value for our clients through creative, professional and effective brokerage and management services with a focus in Orange County industrial real estate.
Follow Coby: https://www.instagram.com/cobyisaoglu/
Follow Kyler: https://www.instagram.com/kylerisaoglu/
From small podcast beginnings to working with Mike Tyson and major brands, Coby & Kyler Isaoglu share how they built Zill Media into a powerhouse creative agency. In this conversation, they reveal their growth strategies, wild behind-the-scenes stories, and the future of social media & content creation.
Our website: https://tidemarkrealestate.com/
Instagram: https://www.instagram.com/tidemarkrealestate/
TikTok: https://www.tiktok.com/@tidemarkrealestate
Linkedin: https://www.linkedin.com/company/18063320/admin/dashboard/
Timestamps:
00:20 – Lean teams vs. big brokerages: efficiency over headcount
01:47 – Growing in step functions & the stress of scaling
03:09 – Saying no to clients & referral-driven growth
04:01 – The liquor store commercial that almost got the cops called
05:30 – Why video is Zill’s biggest entry point
06:42 – From agency to influencer/talent brokering
12:26 – How their podcast led to working with Mike Tyson
17:24 – First Tyson 2.0 project goes viral with 10M+ views
24:22 – Why daily content (and strong ideas) beat expensive gear
25:32 – Case study: divorce lawyer turned viral TikTok brand
28:42 – From zero to 200K followers: a soccer club’s growth
29:40 – Metal stamping shop goes viral with bold content hooks
33:11 – The rise of clipping culture on Twitch & Kick
36:13 – Renting vs. owning: real estate for young companies
40:16 – The flex culture: Lambos, fake jets, & social media perception
43:42 – Future goals: Zill Media’s dream content warehouse

Disclaimer
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