Fully Managed

Fully Managed
Podcast Description
Fully Managed is the go-to podcast for agency owners and marketing professionals who want to stay ahead in the ever-evolving business landscape. Brought to you by Penji, each episode dives deep into the strategies, challenges, and success stories of industry leaders who have built and scaled impactful agencies. Join our candid conversations with founders, CEOs, and marketing innovators as they share actionable insights, expert tips, and personal experiences that can help you elevate your agency’s performance and navigate the complexities of modern business.
Podcast Insights
Content Themes
The podcast covers a variety of themes related to agency management, marketing strategies, and personal growth, with episodes such as building customer relationships, leveraging AI for lead generation, and effective SEO practices. Focus areas include client retention, marketing psychology, and innovative digital techniques.

Fully Managed is the go-to podcast for agency owners and marketing professionals who want to stay ahead in the ever-evolving business landscape. Brought to you by Penji, each episode dives deep into the strategies, challenges, and success stories of industry leaders who have built and scaled impactful agencies. Join our candid conversations with founders, CEOs, and marketing innovators as they share actionable insights, expert tips, and personal experiences that can help you elevate your agency’s performance and navigate the complexities of modern business.
Here are three things you’ll learn in this episode:
1. From Fine Art to Founding an Agency: John shares his unique career pivot, from an ambitious fine arts graduate to building a successful web design company (now Being Designed). He reveals how a real-world problem—funding his wedding—became the unexpected catalyst for his entrepreneurial journey.
2. The Power of Values-Driven Marketing & Client Alignment: Learn why John emphasizes “values-driven” over “purpose-driven” marketing. He explains how identifying and aligning with clients’ core values not only attracts the right partnerships but also reduces the need for aggressive promotion, leading to more authentic and effective collaborations.
3. Friction as the Enemy of Profit and Well-being: John highlights his core philosophy of minimizing friction, both with clients and internally. He explains how choosing clients with aligned values leads to smoother projects, prevents burnout, and ultimately contributes more to long-term profitability and a pleasant work experience than simply chasing top-line revenue.
About John Cardone and Being Design:
– Website: http://being.design/
– LinkedIn: https://www.linkedin.com/in/johncardone/
✨Sponsors✨
Penji, the human-first creative subscription service for agencies and teams.
Enter code for 15% off your first month: FULLYMANAGED15
- Website: https://penji.co/pricing/
- Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
- Subscribe to Penji’s Podcast Channel: https://www.youtube.com/@penjipodcast

Disclaimer
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