Before We Get Started – Simon Gould- Founder Sydney Digital Marketing
Before We Get Started - Simon Gould- Founder Sydney Digital Marketing
Podcast Description
"Before We Get Started" is an insightful podcast hosted by Simon Gould, offering a unique blend of solo monologues and interviews with diverse business leaders.
This show is designed for action-oriented leaders seeking inspiration, ideas, and practical insights.
Each episode delves into the multifaceted world of entrepreneurship and leadership, covering a wide range of topics including:
The entrepreneur's journey
Determination and resilience
Serendipity in business
Mindfulness practices for leaders
Pivoting strategies
Navigating business challenges
Conscious leadership approaches
The impact of artificial intelligence
Geopolitical influences on business
Whether you're listening to Simon's weekly observations or engaging conversations with guests at various stages of their careers, "Before We Get Started" promises to deliver valuable insights, ideas, and inspiration to fuel your leadership journey.
Join us as we explore the intersection of business, technology, and personal growth, empowering you to take decisive action in your professional life.
About Simon
Simon Gould is a digital marketing maverick and the CEO of Sydney Digital Marketing Agency. www.sydneydigitalmarketing.com.au
With over 35 years in the tech and digital industry, Simon's career reads like a history of the digital revolution.
He flogged mobile phones in '87, rode the internet wave in '96, mastered digital marketing by 2010, and now he's knee-deep in the AI boom.
In 2023, Simon's agency cracked the Smart50 list of Australia's cleverest businesses.
It's no surprise, given his knack for slashing customer acquisition costs and turning ambitious brands into digital powerhouses.
Simon's not your average suit. He's a dad who can nail a backside 180 on a skateboard, and while he admits to knowing bugger all about football, he's a deadset expert at kicking goals in the digital arena.
His strategies have delivered over 150 million website visits, 5 billion display ad impressions, and more than 200,000 conversions and tens of millions in additional revenue for his clients.
From Google Ads to SEO, social media marketing to marketing automation, Simon's expertise spans the digital landscape.
He's a Google Certified Partner, a HubSpot Agency Partner, and a winner of the Google Allstars award.
But it's not all about the tech. Simon's a big believer in the triple bottom line, helping businesses grow while making a positive impact on society and the environment.
His thought leadership content racks up over 100,000 impressions monthly on LinkedIn, proving he's got the goods when it comes to digital insights.
Whether you're a CEO, founder, or marketing manager with a hunger for growth and digital innovation, Simon's your man.
He's all about transforming businesses with data-driven, integrated digital strategies that deliver real, measurable results.
So, if you're ready to take your digital game to the next level, give Simon a bell. Just don't ask him to explain ...
Podcast Insights
Content Themes
The podcast covers a variety of topics related to entrepreneurship and leadership, including the entrepreneur's journey, mindfulness practices, navigating business challenges, and the impact of artificial intelligence. Episodes feature discussions on serendipity in business, resilient strategies for leaders, and conscious leadership approaches, providing listeners with practical insights and inspiration.
“Before We Get Started” is an insightful podcast hosted by Simon Gould, offering a unique blend of solo monologues and interviews with diverse business leaders.
This show is designed for action-oriented leaders seeking inspiration, ideas, and practical insights.
Each episode delves into the multifaceted world of entrepreneurship and leadership, covering a wide range of topics including:
The entrepreneur’s journey
Determination and resilience
Serendipity in business
Mindfulness practices for leaders
Pivoting strategies
Navigating business challenges
Conscious leadership approaches
The impact of artificial intelligence
Geopolitical influences on business
Whether you’re listening to Simon’s weekly observations or engaging conversations with guests at various stages of their careers, “Before We Get Started” promises to deliver valuable insights, ideas, and inspiration to fuel your leadership journey.
Join us as we explore the intersection of business, technology, and personal growth, empowering you to take decisive action in your professional life.
About Simon
Simon Gould is a digital marketing maverick and the CEO of Sydney Digital Marketing Agency. www.sydneydigitalmarketing.com.au
With over 35 years in the tech and digital industry, Simon’s career reads like a history of the digital revolution.
He flogged mobile phones in ’87, rode the internet wave in ’96, mastered digital marketing by 2010, and now he’s knee-deep in the AI boom.
In 2023, Simon’s agency cracked the Smart50 list of Australia’s cleverest businesses.
It’s no surprise, given his knack for slashing customer acquisition costs and turning ambitious brands into digital powerhouses.
Simon’s not your average suit. He’s a dad who can nail a backside 180 on a skateboard, and while he admits to knowing bugger all about football, he’s a deadset expert at kicking goals in the digital arena.
His strategies have delivered over 150 million website visits, 5 billion display ad impressions, and more than 200,000 conversions and tens of millions in additional revenue for his clients.
From Google Ads to SEO, social media marketing to marketing automation, Simon’s expertise spans the digital landscape.
He’s a Google Certified Partner, a HubSpot Agency Partner, and a winner of the Google Allstars award.
But it’s not all about the tech. Simon’s a big believer in the triple bottom line, helping businesses grow while making a positive impact on society and the environment.
His thought leadership content racks up over 100,000 impressions monthly on LinkedIn, proving he’s got the goods when it comes to digital insights.
Whether you’re a CEO, founder, or marketing manager with a hunger for growth and digital innovation, Simon’s your man.
He’s all about transforming businesses with data-driven, integrated digital strategies that deliver real, measurable results.
So, if you’re ready to take your digital game to the next level, give Simon a bell. Just don’t ask him to explain the offside rule.
In this episode of Before We Get Started, I sit down with UK-born sales and recruitment veteran Steve Tolan (of Pinpoint Talent & Stolen & Co).
Over a lively conversation, we explore:
• Mindset Mastery: How early lessons selling fish with his dad taught Steve resilience, humility and the importance of human connection—skills no university can replicate.
• Cultural Differences in Sales: Contrasting the cut-throat, transactional UK market with Australia’s relationship-driven approach and why tenure and authenticity matter in a small ecosystem.
• Personal Branding & LinkedIn: Steve’s “20 videos in January” experiment that drove 100K views, and the six pillars of modern sales success: personal brand, LinkedIn mastery, AI literacy, video, in-person networking, and the smart cold call.
• AI in Recruitment & Sales: Why AI won’t replace people who leverage it—only those who ignore it—and how to map your process, identify pain points, and harness automation to free up time for high-value human interaction.
• Work-Life Balance & the Future of Work: The rise of hybrid models, the value of flexibility, and the constant tension between entrepreneurial drive and making time for family.
Throughout, Steve’s energy, wit and real-world stories (like wearing a sharp pinstripe suit in Sydney!) underscore one clear message: be authentically you, lean into discomfort, and use every tool—digital or human—to amplify your impact.
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