In.Studio In House Podcast
In.Studio In House Podcast
Podcast Description
An intimate podcast series focused on the visionary, strategic and personal insights of the most vital figures in the world of in-house advertising and marketing.In each episode guests share their company’s experiences creating and running their own internal studios and agencies. We explore why more brands are bringing their work in-house, the special challenges internal teams face, and insights into where in-house is heading. We get an insider’s perspective on what the Association of National Advertisers calls, “one of the most significant trends in the advertising and marketing industry today.
Podcast Insights
Content Themes
Explores specific topics such as the rise of in-house marketing agencies, the unique challenges they face, and future industry trends, with episodes including analysis of the Association of National Advertisers' survey findings and discussions on best practices in building internal teams.
An intimate podcast series focused on the visionary, strategic and personal insights of the most vital figures in the world of in-house advertising and marketing.
In each episode guests share their company’s experiences creating and running their own internal studios and agencies. We explore why more brands are bringing their work in-house, the special challenges internal teams face, and insights into where in-house is heading. We get an insider’s perspective on what the Association of National Advertisers calls, “one of the most significant trends in the advertising and marketing industry today.
Can an insurance and financial services company build an in-house agency in a highly regulated industry?
It's not impossible and might be the way to go!
In our newest episode, Beth Anne Mandia of TruStage shares how she built the in-house agency as a response to a reorg at the company and its marketing department. She explains the challenges in the financial services industry, how she leads the team with process driven creative and her love of well-written copy.
Listen to the newest episode of the In.Studio In-House Podcast on in-house marketing and advertising here!
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