In.Studio In House Podcast
In.Studio In House Podcast
Podcast Description
An intimate podcast series focused on the visionary, strategic and personal insights of the most vital figures in the world of in-house advertising and marketing.In each episode guests share their company’s experiences creating and running their own internal studios and agencies. We explore why more brands are bringing their work in-house, the special challenges internal teams face, and insights into where in-house is heading. We get an insider’s perspective on what the Association of National Advertisers calls, “one of the most significant trends in the advertising and marketing industry today.
Podcast Insights
Content Themes
Explores specific topics such as the rise of in-house marketing agencies, the unique challenges they face, and future industry trends, with episodes including analysis of the Association of National Advertisers' survey findings and discussions on best practices in building internal teams.
An intimate podcast series focused on the visionary, strategic and personal insights of the most vital figures in the world of in-house advertising and marketing.
In each episode guests share their company’s experiences creating and running their own internal studios and agencies. We explore why more brands are bringing their work in-house, the special challenges internal teams face, and insights into where in-house is heading. We get an insider’s perspective on what the Association of National Advertisers calls, “one of the most significant trends in the advertising and marketing industry today.
Can an in-house agency be more than just a faster and cheaper option? Our guest for this episode, Jeremy Jones of Mailchimp’s Wink, proves that not only can in-house teams meet the demands of ever tightening budgets and workloads, but they can produce award winning creative while doing it. Ad Age named Wink the in-house agency of the year in 2023 and Jeremy shares the challenges, strategies, methods and passion that it takes to become one of the top creative teams in the space. He also discusses navigating a corporate merger, the role of AI in creative work and fostering a community of in-house teams from other companies and industries.
Links to the campaign examples mentioned in the episode:
- Mailchimp Your Marketing: https://www.youtube.com/watch?v=N9r3b2qneTc
- Clustomer: https://www.youtube.com/watch?v=N9r3b2qneTc
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