In.Studio In House Podcast
In.Studio In House Podcast
Podcast Description
An intimate podcast series focused on the visionary, strategic and personal insights of the most vital figures in the world of in-house advertising and marketing.In each episode guests share their company’s experiences creating and running their own internal studios and agencies. We explore why more brands are bringing their work in-house, the special challenges internal teams face, and insights into where in-house is heading. We get an insider’s perspective on what the Association of National Advertisers calls, “one of the most significant trends in the advertising and marketing industry today.
Podcast Insights
Content Themes
Explores specific topics such as the rise of in-house marketing agencies, the unique challenges they face, and future industry trends, with episodes including analysis of the Association of National Advertisers' survey findings and discussions on best practices in building internal teams.
An intimate podcast series focused on the visionary, strategic and personal insights of the most vital figures in the world of in-house advertising and marketing.
In each episode guests share their company’s experiences creating and running their own internal studios and agencies. We explore why more brands are bringing their work in-house, the special challenges internal teams face, and insights into where in-house is heading. We get an insider’s perspective on what the Association of National Advertisers calls, “one of the most significant trends in the advertising and marketing industry today.
Ideal Industries isn’t a household name, even though their products have been used on every NASA mission including the Apollo moon landings. In this episode, Mikaela Maloney Sr of Content and Communications, tells the story of how she helped to build a fully remote in-house brand marketing team that has transformed this century old, sales driven, B2B company into a marketing lead organization with its own influencer and video programs. This is a fascinating story of transformation that showcases the power and possibilities of in-house.
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