Silverstone Technology Cluster's "Ask the Expert"
Silverstone Technology Cluster's "Ask the Expert"
Podcast Description
Join us twice a month on our Ask The Expert Podcast. A deep look into our STC members and their expert knowledge in their fields. A different topic every time, a different perspective every time, but always something interesting and thought provoking for you.
Podcast Insights
Content Themes
The podcast explores topics such as lithium battery recycling, electric vehicle innovations, and waste management strategies. For instance, the episode featuring Alan Colledge discusses the complexities of lithium battery recycling, from collection to processing, and the economic implications tied to sustainability and emerging technologies.
Welcome to Ask The Expert, the podcast from Silverstone Technology Cluster where innovation meets insight. Twice a month, we sit down with industry leaders, trailblazing founders, and seasoned professionals from across the world of Advanced Engineering, Electronics, and Software to dig into the challenges and opportunities shaping modern business.
Each episode zooms in on a new theme — from AI and electrification to leadership and scaling — with expert guests sharing the tools, trends, and thinking that drive real progress.
Tune in and get inspired.
Welcome to “Ask The Expert”, Silverstone Technology Cluster’s podcast. In each episode, we invite seasoned professionals and industry leaders to share their insights, experiences, and strategies for navigating the complexities of modern business and the advanced engineeringlandscape.
In this episode of Ask The Expert, we sit down with a founding member of the Silverstone Technology Cluster to explore how marketing is evolving in the advanced engineering and manufacturing sectors. From branding a high-tech business park to engaging a diverse ecosystem of over 90 companies, our guest offers a front-line view of what it takes to market innovation in a technical world.
We dive into topics like understanding customer needs incomplex ecosystems, building a digital presence in niche industries, and aligning place-based marketing with national innovation strategies. You’ll hear how Silverstone Park is positioning itself as a “campus for future innovation,”why storytelling matters in technical fields, and how collaborative marketing is driving growth across the cluster.
Meet our expert: Chantal-Lawren Welch serves as theMarketing Manager at Silverstone Park, a leading advanced engineering and technology campus located at the heart of the UK’s motorsport and innovation sector. In her role, she plays a pivotal part in promoting the park’s status as a ‘campus for future innovation’, overseeing strategic marketing initiatives and representing the park at key industry events. Her efforts include showcasing the achievements of Silverstone Park’s tenants and fosteringcollaborations within the Silverstone Technology Cluster. Chantal’s work ensures that Silverstone Park remains a prominent hub for technological advancement and innovation.
This episode is brought to you by TC Group. TC Group’s anAccountancy Age ‘Top 20’ firm of business advisors and accountants, providing quality financial advice andstrategy, enabling you to achieve your business growth goals, safeguard your wealth, and maximise your tax efficiency. Our teams’ experience and expertise mean we understand the challenges and opportunities you face at a local, national, and even international level. We’ll invest time in getting to know you so we can provide proactive and tailored advice, supporting you in making the right decisionsboth now and in the future. We pride ourselves on offering more than the standard compliance services and straight-forward number crunching. Through our UK-wide network, we offer a multitude of functional accountancy and specialistbusiness growth services along with personal financial solutions and legal advice, providing our clients with a unified “one-stop-shop” approach, saving you both time and money. With TC Group by your side, no matter how complex your financial situation may be, we have the resources and expertise to help you navigate it successfully.
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