Chingon SA
Chingon SA
Podcast Description
Chingon stories from SanAnto business owners and entrepreneurs of Grit, Growth & Legacy.
Podcast Insights
Content Themes
The podcast centers around themes of grit, growth, and legacy, highlighted through episodes featuring local entrepreneurs like Tommie Gonzalez, who shared his transition from the entertainment industry to owning a barbershop while navigating the impacts of the COVID-19 pandemic, addressing issues like community connection and personalized customer experiences.

CHINGON SA is a bold, unapologetic podcast spotlighting the stories of San Antonio’s hardest-working business owners and entrepreneurs. Rooted in culture and community, we share real conversations of Grit, Growth, and Legacy—from the barbershop to the boardroom. Hosted by Luis Leal – 8th generation San Antonian and 4th generation entrepreneur – we’re giving a platform to those building businesses with heart, hustle, and heritage. Whether it’s a first-gen entrepreneur, a family-run business, or just someone chasing your dream in the Alamo City, this podcast is for you.
In this episode of Chingon S.A., host Luis sits down with San Antonio native and entrepreneur Madeleine Nereo, founder of Mad Media and creator of the upcoming PAIR app. Madeleine shares her journey from public service and politics to building a purpose-driven media agency focused on excellence, ethics, and community impact. She opens up about being the first in her family to graduate college, the sacrifices behind success, leaving politics, and why serving San Antonio remains her top priority. This conversation dives deep into leadership, grit, faith, entrepreneurship, and building a legacy that truly matters.

Disclaimer
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