Untold
Untold
Podcast Description
Welcome to the Untold podcast!
Here, we're speaking with local businesses that are the best kept secrets of Utah.
Find out their journey, their business challenges and tips, and hidden advice brought to light to help you with your own journey!
We hope you enjoy! Please like, subscribe, and rate to never miss an episode!
Jon
Podcast Insights
Content Themes
Untold focuses on the journeys of local businesses in Utah, emphasizing themes such as growth, innovation, and overcoming challenges. Episodes explore specific examples like the transformation of family businesses into successful enterprises, with highlights like Tyler Margetts discussing his strategic shift at LR Dynamics and the role of company culture in achieving success.

Welcome to the Untold podcast!
Here, we’re speaking with local businesses that are the best kept secrets of Utah.
Find out their journey, their business challenges and tips, and hidden advice brought to light to help you with your own journey!
We hope you enjoy! Please like, subscribe, and rate to never miss an episode!
Jon
From Netflix & Ancestry to leading ZeroRez as President and CFO, Jon Laudie shares the leadership lessons that transformed both his career and his perspective on success.
In this episode of Untold: The Best Kept Secrets of Utah, Jon opens up about overcoming imposter syndrome, transitioning from the tech industry into home services, and discovering that true leadership isn’t about having all the answers—it’s about building trust, empowering people, and leading with authenticity.
Drawing from his experience at Netflix, Ancestry, and ZeroRez, as well as insights from interviewing over 100 CEOs, athletes, and business leaders for his upcoming book, Jon reveals why empathy, humility, and trust are the qualities that define exceptional leaders.
Whether you’re an entrepreneur, executive, finance professional, or aspiring leader, this conversation is packed with practical leadership insights you can apply immediately.
In This Episode:
Why Jon left the tech industry for ZeroRez
Overcoming imposter syndrome in leadership
The transition from CFO to President
Leading beyond numbers and financial metrics
Building trust within teams
Why empathy makes stronger leaders
Lessons from interviewing 100+ successful leaders
The difference between being trustworthy and being trusting
Authentic leadership and personal growth
How empowering others accelerates success
If you enjoyed this episode, like, subscribe, and turn on notifications for more conversations with today’s most inspiring business leaders, entrepreneurs, and executives.
Timestamps
00:00 Introduction
02:08 Meet Jon Laudie
03:10 Why ZeroRez felt “off-brand”
05:30 Overcoming imposter syndrome
08:50 From CFO to President
11:30 Lessons beyond finance
13:40 Leadership is about people
17:30 Putting people before numbers
20:30 Insights from interviewing 100+ leaders
23:00 Trust vs. being trusting
27:00 Authenticity over appearances
31:00 Jon’s most important leadership lesson
33:50 Final thoughts
Connect with the Guest
Jon Laudie – President & CFO, ZeroRez
About the Podcast
Untold: The Best Kept Secrets of Utah features candid conversations with entrepreneurs, executives, and innovators, uncovering the leadership lessons, business strategies, and personal stories behind their success.
Keywords
leadership, leadership podcast, business leadership, Jon Laudie, ZeroRez, CFO, President, executive leadership, entrepreneur, business podcast, finance leadership, imposter syndrome, authentic leadership, empathy in leadership, trust in leadership, Stephen Covey, leadership development, personal growth, executive coaching, Utah business, Netflix, Ancestry, business success, management, workplace culture, servant leadership, emotional intelligence, leadership mindset, professional development, entrepreneurship
Connect with Jon on LinkedIn where he shares leadership insights regularly:
https://linkedin.com/in/jonspiesman
Book a free exploration call with Jon here: https://calendly.com/d/ytw-khm-4r5?utm_source=LI&utm_campaign=Bio
Listen to Untold on these podcast platforms:
Spotify: https://open.spotify.com/show/0bshg8B2x1kX665eeYkk52
Apple Podcasts: https://podcasts.apple.com/us/podcast/untold/id1805797903
Amazon Podcasts: https://music.amazon.com/podcasts/fa845f62-543e-44b2-a6f1-7704bccfc099/untold
Untold is the podcast hosted by Jon Spiesman where we uncover the best-kept business secrets of Utah.
Each week, we sit down with local entrepreneurs and business owners to explore their unique journeys, the challenges they’ve overcome, and the lessons they’ve learned along the way. Whether you’re building your own business or just love a good underdog story, you’ll find hidden gems of advice and inspiration in every episode.
We hope you enjoyed this episode of Untold.
Jon and the Untold podcast team
#UntoldPodcastWithJon #UtahBusiness #EntrepreneurPodcast #JonSpiesman #SmallBusinessStories #LocalBusinessUtah #StartupJourney #PodcastForEntrepreneurs

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