In this episode of Untold — The Best Kept Secrets of Utah, host Jon Spiesman sits down with Charlie Graves, CEO of Athletic Republic, the franchise on a mission to turn raw potential into peak performance.

💡Athletes train for performance. Business owners should too. Preferably without the spandex.

Charlie shares the journey of leading a performance training business that’s more than just reps and drills — it’s about building cultures of trust, core values, and continuous improvement. From youth athletes chasing college scholarships to adults reclaiming fitness post-pandemic, Charlie breaks down where sports performance is heading and why the future belongs to those who adapt.

Warning: Listening may cause spontaneous ambition and speed drills.

They dive deep into what separates successful franchise operators, how to stay ahead of industry shifts, and why focusing on what you do best can change your business — and your life.

If you’re an entrepreneur, leader, or business owner looking to learn how elite training and sharp leadership mindsets create long-lasting business legacies, this one’s for you.

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