Leveraged Storytelling with Arick Wierson
Leveraged Storytelling with Arick Wierson
Podcast Description
Some people just know how to tell a damn good story.
Arick Wierson is one of them.
There are the Storytellers who can make you hang on every word—whether they’re top journalists talking about their craft, political candidates trying to win your vote, CEOs and Entrepreneurs selling the next big thing, or artists shaping culture in real time.
That’s what Leveraged Storytelling, presented by Tunheim, is all about. How the best of the best use stories to get their message across—and what the rest of us can learn from them.
Podcast Insights
Content Themes
The podcast focuses on the art of storytelling across various sectors, including journalism, politics, entrepreneurship, and the arts. Specific episode examples include discussions on winning pitches, effective messaging strategies, and cultural impact through storytelling.

Some people just know how to tell a damn good story.
Arick Wierson is one of them.
There are the Storytellers who can make you hang on every word—whether they’re top journalists talking about their craft, political candidates trying to win your vote, CEOs and Entrepreneurs selling the next big thing, or artists shaping culture in real time.
That’s what Leveraged Storytelling, presented by Tunheim, is all about. How the best of the best use stories to get their message across—and what the rest of us can learn from them.
On the latest episode of Leveraged Storytelling, I sit down with Tom Burke, CEO of Vail Scientific, one of Minnesota's most exciting emerging medtech companies.
Arick and om discuss a silent healthcare crisis that most people have little awareness of: sepsis. Despite causing more than 350,000 deaths annually in the United States and contributing to more than one-third of all hospital deaths, sepsis remains one of the least understood threats in modern medicine. Early detection is critical, yet traditional diagnostic methods can take hours when minutes matter.
Vail Scientific is developing breakthrough technology designed to detect sepsis in minutes through non-invasive breath analysis, potentially transforming how hospitals identify and treat one of healthcare's deadliest and most costly conditions.
A fascinating conversation about innovation, entrepreneurship, and how Minnesota's medtech ecosystem continues to produce companies tackling some of the world's biggest healthcare challenges.

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