Leveraged Storytelling with Arick Wierson
Leveraged Storytelling with Arick Wierson
Podcast Description
Some people just know how to tell a damn good story.
Arick Wierson is one of them.
There are the Storytellers who can make you hang on every word—whether they’re top journalists talking about their craft, political candidates trying to win your vote, CEOs and Entrepreneurs selling the next big thing, or artists shaping culture in real time.
That’s what Leveraged Storytelling, presented by Tunheim, is all about. How the best of the best use stories to get their message across—and what the rest of us can learn from them.
Podcast Insights
Content Themes
The podcast focuses on the art of storytelling across various sectors, including journalism, politics, entrepreneurship, and the arts. Specific episode examples include discussions on winning pitches, effective messaging strategies, and cultural impact through storytelling.
Some people just know how to tell a damn good story.
Arick Wierson is one of them.
There are the Storytellers who can make you hang on every word—whether they’re top journalists talking about their craft, political candidates trying to win your vote, CEOs and Entrepreneurs selling the next big thing, or artists shaping culture in real time.
That’s what Leveraged Storytelling, presented by Tunheim, is all about. How the best of the best use stories to get their message across—and what the rest of us can learn from them.
In this episode of Leveraged Storytelling, host Arick Wierson sits down with Jonathan Rowntree, CEO of Niron Magnetics—one of the most exciting technology companies in Minnesota—for a conversation about magnets, manufacturing, and the future of American industry.
Rowntree explains how Niron is developing powerful permanent magnets without relying on rare earth elements or other critical minerals—an innovation with far-reaching implications for global supply chains, national security, clean technology, and the accelerating electrification of the economy.
The conversation explores why magnets matter far more than most people realize, powering everything from smartphones and electric vehicles to data centers, defense systems, robotics, and next-generation industrial motors. As demand continues to surge, Niron is building a new domestic manufacturing model based on abundant raw materials, cutting-edge science, and high-quality American jobs.
Arick and Jonathan also discuss Niron’s Minnesota roots, the company’s ambitious manufacturing expansion plans, and what it takes to transform a breakthrough in materials science into a globally competitive industrial business. It’s a conversation about innovation, resilience, and how one of Minnesota’s most exciting companies is helping shape the future—one magnet at a time.
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