Leveraged Storytelling with Arick Wierson
Leveraged Storytelling with Arick Wierson
Podcast Description
Some people just know how to tell a damn good story.
Arick Wierson is one of them.
There are the Storytellers who can make you hang on every word—whether they’re top journalists talking about their craft, political candidates trying to win your vote, CEOs and Entrepreneurs selling the next big thing, or artists shaping culture in real time.
That’s what Leveraged Storytelling, presented by Tunheim, is all about. How the best of the best use stories to get their message across—and what the rest of us can learn from them.
Podcast Insights
Content Themes
The podcast focuses on the art of storytelling across various sectors, including journalism, politics, entrepreneurship, and the arts. Specific episode examples include discussions on winning pitches, effective messaging strategies, and cultural impact through storytelling.

Some people just know how to tell a damn good story.
Arick Wierson is one of them.
There are the Storytellers who can make you hang on every word—whether they’re top journalists talking about their craft, political candidates trying to win your vote, CEOs and Entrepreneurs selling the next big thing, or artists shaping culture in real time.
That’s what Leveraged Storytelling, presented by Tunheim, is all about. How the best of the best use stories to get their message across—and what the rest of us can learn from them.
In this episode, Arick Wierson sits down with Mike Nathan, one of the Twin Cities’ most prolific startup investors, best known for his work in healthcare ventures, but with a portfolio that spans everything from whiskey to tele-legal platforms.
A partner at Exit 156 Capital, Nathan has earned a reputation as a CEO whisperer — someone with an uncanny ability to read entrepreneurs and see around the curve before anyone else. He shares hard-won lessons from years of building, funding, and scaling startups: how to spot great founders, when to walk away, and what it really takes to win early-stage.
Wierson also explores Nathan’s latest evolution. His emergence as a modern business influencer. On LinkedIn and beyond, Nathan has built a loyal following with his sharp, short-form takes on leadership, strategy, and growth — and he opens up about what inspired him to start creating content of his own.
A fast-moving, insight-packed conversation on investing, influence, and the instincts that separate good entrepreneurs from great ones.

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