Leveraged Storytelling with Arick Wierson
Leveraged Storytelling with Arick Wierson
Podcast Description
Some people just know how to tell a damn good story.
Arick Wierson is one of them.
There are the Storytellers who can make you hang on every word—whether they’re top journalists talking about their craft, political candidates trying to win your vote, CEOs and Entrepreneurs selling the next big thing, or artists shaping culture in real time.
That’s what Leveraged Storytelling, presented by Tunheim, is all about. How the best of the best use stories to get their message across—and what the rest of us can learn from them.
Podcast Insights
Content Themes
The podcast focuses on the art of storytelling across various sectors, including journalism, politics, entrepreneurship, and the arts. Specific episode examples include discussions on winning pitches, effective messaging strategies, and cultural impact through storytelling.
Some people just know how to tell a damn good story.
Arick Wierson is one of them.
There are the Storytellers who can make you hang on every word—whether they’re top journalists talking about their craft, political candidates trying to win your vote, CEOs and Entrepreneurs selling the next big thing, or artists shaping culture in real time.
That’s what Leveraged Storytelling, presented by Tunheim, is all about. How the best of the best use stories to get their message across—and what the rest of us can learn from them.
In this episode of Leverage Storytelling, Arick Wierson sits down with Alison Brown, President and CEO of the Science Museum of Minnesota, for a lively, no-nonsense conversation about what it really takes to run one of Minnesota’s most iconic institutions in the age of endless distraction.
Brown doesn’t sugarcoat it: her biggest competition isn’t another museum. It’s “the couch.” It’s Netflix. It’s Friday night lights. In other words, the battle for attention, and for families’ increasingly tight discretionary dollars, is very real.
They also bust a persistent myth: that the Science Museum is just for kids. Brown makes the case that it’s a dynamic hub for lifelong learners, complete with robust adult programming (yes, the two have some fun with the phrase “adult content”) designed to draw in grown-ups as much as school groups.
Listen to this engaging conversation about leadership, reinvention, and staying culturally relevant in a world where staying home has never been easier.
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