Prepare To Shift: The Podcast

Prepare To Shift: The Podcast
Podcast Description
HYFIN proudly presents a new podcast dedicated to entrepreneurs, side hustlers, and aspiring business owners: "Prepare to Shift" with Terrand Smith, the "Queen of Commerce." This 15-episode series is designed to guide ambitious individuals through the crucial transition from hobby to growing business, with a special focus on the often-overlooked aspect of entrepreneurship: mental health.Hosted by Tarik Moody, "Prepare to Shift" features Terrand Smith, a seasoned retail professional with a wealth of experience managing nearly $1 billion in corporate revenue and founder of 37 Oaks, a commerce consulting firm. Drawing from her extensive corporate background and entrepreneurial journey, Smith offers unique insights into scaling businesses, strengthening local economies, and maintaining mental well-being throughout the entrepreneurial journey.Each episode explores a key principle for business growth, addressing both the mindset shifts (MindSHIFT) and practical steps (WorkSHIFT) needed to scale successfully. The series strongly emphasizes the mental health aspects of entrepreneurship, recognizing that the entrepreneurial journey can be as emotionally challenging as financially rewarding.
Podcast Insights
Content Themes
The podcast covers key principles of business growth including MindSHIFT and WorkSHIFT concepts, emphasizing the mental health challenges of entrepreneurship. Specific episodes explore topics such as transitioning from hobby to business, overcoming growth barriers, and innovative strategies for scaling companies, while also addressing the emotional aspects of starting and running a business.

HYFIN proudly presents a new podcast dedicated to entrepreneurs, side hustlers, and aspiring business owners: “Prepare to Shift” with Terrand Smith, the “Queen of Commerce.” This 15-episode series is designed to guide ambitious individuals through the crucial transition from hobby to growing business, with a special focus on the often-overlooked aspect of entrepreneurship: mental health.
Hosted by Tarik Moody, “Prepare to Shift” features Terrand Smith, a seasoned retail professional with a wealth of experience managing nearly $1 billion in corporate revenue and founder of 37 Oaks, a commerce consulting firm. Drawing from her extensive corporate background and entrepreneurial journey, Smith offers unique insights into scaling businesses, strengthening local economies, and maintaining mental well-being throughout the entrepreneurial journey.
Each episode explores a key principle for business growth, addressing both the mindset shifts (MindSHIFT) and practical steps (WorkSHIFT) needed to scale successfully. The series strongly emphasizes the mental health aspects of entrepreneurship, recognizing that the entrepreneurial journey can be as emotionally challenging as financially rewarding.
In this insightful episode of “Prepare to Shift,” host Tarik Moody (from Hyphen, where we connect the culture) sits down with Terrand Smith, renowned as “The Queen of Commerce” and founder of 37 Oaks.
Drawing from her billion-dollar corporate background, Terrand dives deep into why profitability is more crucial than revenue for sustainable business growth, unpacking common misconceptions entrepreneurs have about profits and explaining how to shift focus from merely chasing sales to strategically building a profitable enterprise.
She shares actionable strategies for improving profitability without sacrificing quality, breaks down the vital role of financial literacy in understanding where your money is truly going, and explores the critical link between pricing strategies, cost management, and overall profitability.
Listeners will learn to identify if they’re actually making money or unknowingly losing it, understand key financial metrics beyond just sales figures by focusing on trends, and grasp how to balance reinvesting profits for growth versus taking them out.
Terrand also discusses the importance of communicating the value of profitability to your team and provides real-world examples of how a profit-first mindset can lead to significant business growth and innovation, offering crucial advice for entrepreneurs struggling to make their business profitable: gain visibility into your financials.
This episode marks the conclusion of the season one of Prepare to Shift, equipping entrepreneurs to truly “Mind Your Profits” and build a thriving, resilient business, and teases the next season focusing on “Work Shift” with Terrand Smith.

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