In this episode, RECON creator Justin Rausch ( @one_mtb ) interviews Sebastian Bauer ( @nrmlmtber ). They discuss his journey from growing up in Novato, California, to becoming a prominent figure in the mountain biking community. Sebastian shares how he and his brother started riding bikes as kids, their first mountain biking experience in Whistler, and how the 2020 pandemic led him to create content for Instagram. He talks about the challenges and successes of building a brand that resonates with larger riders and the impact his videos have had on inspiring others. The episode also delves into his past work in the bike industry, his experience with content creation, and a memorable yet nerve-wracking public speaking event for Specialized.00:00 – Introduction and Specialized Speech Incident00:53 – Post Sea Otter Discussion.03:28 – Introduction to Sebastian and NRML MTBer03:54 – Childhood and Early Biking Experiences09:13 – Transition to MTB and Impact of 202016:14 – Early Work in the Bike Industry and High School Experiences24:03 – Importance of Personal Branding for Riders33:05 – Favorite Video Projects and Specialized Levo SL Filming Experience#nrmlmtber #mountainbiking #mtb #cycling #bikes