Higher Voltage
Higher Voltage
Podcast Description
Higher Voltage explores what’s working, what’s not, and what needs to change in higher education. Higher Voltage isn’t just for anyone who works in higher education—it’s for anyone who is interested in or cares about higher education.
Podcast Insights
Content Themes
The podcast tackles various essential themes surrounding higher education, including the pitfalls of traditional models, the integration of digital marketing, and ADA compliance, with standout episodes such as the examination of community colleges as transformative institutions and the effects of recent Supreme Court decisions on affirmative action. It aims to inspire a dialogue on shifting strategies and practices that enhance student engagement and institutional resilience.
Higher Voltage explores what’s working, what’s not, and what needs to change in higher education. Higher Voltage isn’t just for anyone who works in higher education—it’s for anyone who is interested in or cares about higher education.
In this episode of Higher Voltage, Tony Proudfoot, Vice President for Marketing and Strategic Communications at Western Michigan University, joins Kevin Tyler to explain why marketers must stop just designing the packaging and start shaping what is inside the box. From breaking out of the “sea of sameness” to achieving “ubiquitous excellence” through experience-driven learning, Proudfoot makes the case for campus CMOs to step out of the basement and claim their seat as the institution’s chief strategist.
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