Play the Game with Amar Shah

Play the Game with Amar Shah
Podcast Description
Play the Game with Emmy-winning producer and University of Florida Professor Amar Shah dives into the minds of athletes, entrepreneurs, and storytellers redefining sports, media, and culture. Real stories, real strategy—straight from the people changing the game.
Podcast Insights
Content Themes
The podcast focuses on themes such as sports innovation, media strategy, and personal growth, with episodes featuring guests like Josiah Johnson discussing how memes have transformed media currency and Mason Gordon sharing the journey of creating a new sport with SlamBall. Other topics include building brands, overcoming challenges, and the importance of adaptability in creative industries.

Play the Game with Emmy-winning producer and University of Florida Professor Amar Shah dives into the minds of athletes, entrepreneurs, and storytellers redefining sports, media, and culture. Real stories, real strategy—straight from the people changing the game.
From launching Kick TV with Major League Soccer to leading global digital strategy at WWE and now at Front Office Sports, Nate Loucks has been at the forefront of digital innovation in sports media. In this episode, Nate shares insights on creating engaging content, adapting strategies for diverse global markets, and the importance of authenticity and audience connection.
🎯 We talk about:
- Breaking into sports media through curiosity and adaptability
- Pivoting Kick TV from a failed SportsCenter model to influencer partnerships
- Leading WWE’s global digital content strategy
- Making sports betting accessible and fun at The Game Day
- Key lessons on adaptability, self-belief, and risk-taking
Whether you’re interested in sports media, entrepreneurship, or digital content creation, this episode is full of practical insights and inspiration.
Show Notes:
(0:06) Intro and career decision-making
(1:33) Early career: MLS and launching Kick TV
(3:04) Pivoting content strategy through influencer collaborations
(4:08) Tailoring WWE’s global digital content for diverse audiences
(6:02) Leading The Game Day and sports betting entertainment
(7:15) Advice for aspiring sports media professionals
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📚 Want more Play the Game?
Check out the middle-grade book series by Amar Shah—Play The Game: The Hoop Con and Play The Game: Take the Shot are out now from Scholastic.
🔗 Connect with Amar:
• Website: amarshahwrites.com
• Twitter/X: @amarshahism
• LinkedIn: linkedin.com/in/amarshahism
• Instagram: @amarshahism
🎙️ Play the Game with Amar Shah — because you can’t win if you don’t play.

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