In this episode of BizTech Superhero, host Joshua McNary is joined by Alyx Coble-Frakes, CEO and founder of The Agenda., a mobile app and platform dedicated to supporting women’s health. Based in Iowa, Alex shares her entrepreneurial journey—from launching a physical planner that helps women align their work with the four phases of their menstrual cycle, to transforming that concept into a powerful digital tool for hormonal health, supporting users from their first period through menopause.

Alyx dives deep into the evolution of her company, highlighting the technological pivots, challenges of building both physical and digital products, and the unique market needs around women’s health. She also opens up about her passion for breaking taboos, her drive as a non-technical founder, and the lessons learned in creating tech that truly meets users where they are. Along the way, they discuss the vital role of user feedback, privacy concerns, and how innovation and empathy power disruptive solutions in femtech.

Tune in for inspiring stories from the frontlines of health tech, actionable advice for entrepreneurs, plus a fresh perspective on how technology can fuel personal transformation and business growth.