What’s a Podcast?: The Revolution Redefined
What’s a Podcast?: The Revolution Redefined
Podcast Description
What’s a Podcast?: The Revolution Redefined is a provocative three-part series that unpacks the identity crisis, evolution, and future of podcasting. Produced by Oxford Road, the leading agency in podcast advertising, and Shaun Colón (Age of Audio), and hosted by industry veteran Allyson Marino, this series goes beyond nostalgia to expose the seismic shifts reshaping the medium.Once an independent, audio-first frontier, podcasting is now being redefined by the rise of video, platform exclusivity, and the battle for control. Featuring candid insights from over 30 industry pioneers—including Ira Glass, Guy Raz, Adam Carolla, and Leo Laporte—this series takes listeners inside the high-stakes tug-of-war that will determine the fate of the industry.As platforms like YouTube and Spotify blur the boundaries between podcasts and video content, What’s a Podcast? asks the hard question: if we don’t act now, will podcasting lose the very thing that made it revolutionary?This isn’t just a podcast. It’s a wake-up call.
Podcast Insights
Content Themes
The series focuses on the identity crisis of podcasting, the impact of mainstream adoption, and the future dynamics shaped by technology and platforms. Examples of specific episodes include discussions on the evolution from niche to mainstream with insights from industry leaders, and debates surrounding the influence of video content and platform monopolies on the medium.
What’s a Podcast?: The Revolution Redefined is a provocative three-part series that unpacks the identity crisis, evolution, and future of podcasting. Produced by Oxford Road, the leading agency in podcast advertising, and Shaun Colón (Age of Audio), and hosted by industry veteran Allyson Marino, this series goes beyond nostalgia to expose the seismic shifts reshaping the medium.
Once an independent, audio-first frontier, podcasting is now being redefined by the rise of video, platform exclusivity, and the battle for control. Featuring candid insights from over 30 industry pioneers—including Ira Glass, Guy Raz, Adam Carolla, and Leo Laporte—this series takes listeners inside the high-stakes tug-of-war that will determine the fate of the industry.
As platforms like YouTube and Spotify blur the boundaries between podcasts and video content, What’s a Podcast? asks the hard question: if we don’t act now, will podcasting lose the very thing that made it revolutionary?
This isn’t just a podcast. It’s a wake-up call.
This week on the Media Roundtable, we’re sitting down with Lex Friedman (not to be confused with Lex Fridman), one of podcasting’s original builders and a leader who’s shaped the business of podcasting since Day 1.
Before launching his own consulting business, Lex played a part in nearly every major chapter of the industry, including Chief Business Development at Midroll, Chief Revenue Officer at ART19, Head of Podcast Partnerships at Amazon, and Head of Podcast Strategy at Wondery. Along the way, he’s helped define how ads get sold, how shows get funded, and how podcasting itself gets defined.
In this episode, Lex opens up on what made podcast ads such a “win-win-win” from the start, why early pitches were simply “talk radio…on demand,” and how a listenership of “completionists” continue to set podcasts apart. He even drops an acoustic guitar analogy to explain why the word podcast isn’t going anywhere, no matter how the platforms try to rebrand it.
“Stop apologizing for podcasting being what it is—because it’s clearly working.”
—Lex Friedman
The conversation covers: Ad Load Tipping Points, Completionist Behavior, Consolidation and Mega-Deals, and more.
Let’s go.
Watch the conversation on Youtube: https://youtu.be/HjDmqUiBSQg
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