What’s a Podcast?: The Revolution Redefined

What’s a Podcast?: The Revolution Redefined
Podcast Description
What’s a Podcast?: The Revolution Redefined is a provocative three-part series that unpacks the identity crisis, evolution, and future of podcasting. Produced by Oxford Road, the leading agency in podcast advertising, and Shaun Colón (Age of Audio), and hosted by industry veteran Allyson Marino, this series goes beyond nostalgia to expose the seismic shifts reshaping the medium.Once an independent, audio-first frontier, podcasting is now being redefined by the rise of video, platform exclusivity, and the battle for control. Featuring candid insights from over 30 industry pioneers—including Ira Glass, Guy Raz, Adam Carolla, and Leo Laporte—this series takes listeners inside the high-stakes tug-of-war that will determine the fate of the industry.As platforms like YouTube and Spotify blur the boundaries between podcasts and video content, What’s a Podcast? asks the hard question: if we don’t act now, will podcasting lose the very thing that made it revolutionary?This isn’t just a podcast. It’s a wake-up call.
Podcast Insights
Content Themes
The series focuses on the identity crisis of podcasting, the impact of mainstream adoption, and the future dynamics shaped by technology and platforms. Examples of specific episodes include discussions on the evolution from niche to mainstream with insights from industry leaders, and debates surrounding the influence of video content and platform monopolies on the medium.

What’s a Podcast?: The Revolution Redefined is a provocative three-part series that unpacks the identity crisis, evolution, and future of podcasting. Produced by Oxford Road, the leading agency in podcast advertising, and Shaun Colón (Age of Audio), and hosted by industry veteran Allyson Marino, this series goes beyond nostalgia to expose the seismic shifts reshaping the medium.
Once an independent, audio-first frontier, podcasting is now being redefined by the rise of video, platform exclusivity, and the battle for control. Featuring candid insights from over 30 industry pioneers—including Ira Glass, Guy Raz, Adam Carolla, and Leo Laporte—this series takes listeners inside the high-stakes tug-of-war that will determine the fate of the industry.
As platforms like YouTube and Spotify blur the boundaries between podcasts and video content, What’s a Podcast? asks the hard question: if we don’t act now, will podcasting lose the very thing that made it revolutionary?
This isn’t just a podcast. It’s a wake-up call.
This week, in a podcast studio, somewhere on the final frontier, Dan Granger (CEO, Oxford Road & Veritone One) and John McDermott (Co-Founder, Caloroga Shark Media) boldly go where nobody’s gone before, to discuss how there’s plenty of room in podcasting for celebrities AND friends to talk Star Trek and beyond. This episode of “What’s a Podcast? – The Extended Interviews” is sponsored by Claritas.
“I’m not the anti-video guy. I just want to stick up for, hey, there’s nothing wrong with heading down to the basement and talking about Star Trek with your friends.”
- John McDermott (Co-Founder, Caloroga Shark Media)
The team is talking: Jimmy Buffett’s Business Model, YouTube’s Numbers Game, Podcast Peer Pressure, and more. Let’s voyage in.

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