The Unspoken Truth
The Unspoken Truth
Podcast Description
The coaching industry is filled with conflicting advice, overhyped strategies, and unrealistic promises that often leave coaches feeling lost, overwhelmed, and unsure of their next move. The Unspoken Truth is here to provide clarity.With nearly 30 years of combined experience in coaching, business strategy, and helping other coaches build profitable, sustainable businesses, Jay & Kyna pull back the curtain on what it really takes to grow and scale as a coach. They tackle the challenges that most avoid—how to attract consistent clients, price and package your offers, build a scalable business model, and avoid the common mistakes that keep coaches stuck.Each episode delivers honest, practical insights into lead generation, sales, high-ticket offers, pricing strategies, and business growth frameworks that actually work. No fluff, no gimmicks—just straightforward conversations designed to help you move forward with confidence.Whether you're just starting or looking to scale, The Unspoken Truth gives you real-world strategies and actionable advice to build a coaching business that lasts.Tune in weekly for real conversations and actionable strategies to grow your coaching business.
Podcast Insights
Content Themes
The podcast covers a variety of topics within the coaching realm including client attraction, pricing strategies, high-ticket offers, and leadership challenges. Episodes such as 'Understanding Your People' discuss deep audience research, while 'Quarter Business Planning' provides frameworks for strategic business execution, highlighting the importance of realistic goal setting and proactive management.
The coaching industry is filled with conflicting advice, overhyped strategies, and unrealistic promises that often leave coaches feeling lost, overwhelmed, and unsure of their next move. The Unspoken Truth is here to provide clarity.
With nearly 30 years of combined experience in coaching, business strategy, and helping other coaches build profitable, sustainable businesses, Jay & Kyna pull back the curtain on what it really takes to grow and scale as a coach. They tackle the challenges that most avoid—how to attract consistent clients, price and package your offers, build a scalable business model, and avoid the common mistakes that keep coaches stuck.
Each episode delivers honest, practical insights into lead generation, sales, high-ticket offers, pricing strategies, and business growth frameworks that actually work. No fluff, no gimmicks—just straightforward conversations designed to help you move forward with confidence.
Whether you’re just starting or looking to scale, The Unspoken Truth gives you real-world strategies and actionable advice to build a coaching business that lasts.
Tune in weekly for real conversations and actionable strategies to grow your coaching business.
A lot of coaches think they have a content problem, visibility problem, pricing problem, or marketing problem. But sometimes the deeper issue is what they believe about selling.
In this episode of The Unspoken Truth Podcast, Jay and Kyna break down the sales beliefs that keep coaches broke, inconsistent, hesitant, and unclear. They talk about what happens when coaches focus too much on the offer instead of the client, why lack of belief in your own offer leaks into the way you sell, and how “I’m not pushy” can become a polished excuse for avoiding the sale.
They also get into the integrity side of selling: exaggerated transformations, fake or misleading testimonials, inflated revenue claims, and pretending a process is more proven than it really is.
If you have been struggling to sell your offer, this episode will help you examine whether the issue is your offer clarity, your conviction, your fear of rejection, your client focus, or the honesty of the transformation you are promising.
Action Exercise: What are you struggling to sell?
CTA: If this episode made you realize the issue may be deeper than content or visibility, click the link in the description to learn more about the ICONIC Business Reset.
Ready to stop guessing and get clarity on what’s slowing your sales down? Book your ICONIC Business Reset: https://unspokentruthpodcast.com/iconic-chat
CHAPTERS
0:00 — Introduction
2:54 — Belief #1: You’re focused on your offer, not your client
13:01 — The Calgon analogy: sell the feeling, not the formula
16:17 — Jay’s 5 client-centered questions
20:39 — Belief #2: You don’t believe in what you’re selling
30:27 — Belief #3: ‘I’m not a salesperson’
41:17 — BONUS Belief: You don’t have to lie, Craig
50:34 — Action Exercise + ICONIC Business Reset CTA
CONNECT WITH US
Connect with Jay: jayblackandco.com; https://www.instagram.com/jayblackandco
Connect with Kyna: https://instagram.com/lovekynab
Follow The Unspoken Truth: unspokentruthpodcast.com
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.