The Unspoken Truth
The Unspoken Truth
Podcast Description
The coaching industry is filled with conflicting advice, overhyped strategies, and unrealistic promises that often leave coaches feeling lost, overwhelmed, and unsure of their next move. The Unspoken Truth is here to provide clarity.With nearly 30 years of combined experience in coaching, business strategy, and helping other coaches build profitable, sustainable businesses, Jay & Kyna pull back the curtain on what it really takes to grow and scale as a coach. They tackle the challenges that most avoid—how to attract consistent clients, price and package your offers, build a scalable business model, and avoid the common mistakes that keep coaches stuck.Each episode delivers honest, practical insights into lead generation, sales, high-ticket offers, pricing strategies, and business growth frameworks that actually work. No fluff, no gimmicks—just straightforward conversations designed to help you move forward with confidence.Whether you're just starting or looking to scale, The Unspoken Truth gives you real-world strategies and actionable advice to build a coaching business that lasts.Tune in weekly for real conversations and actionable strategies to grow your coaching business.
Podcast Insights
Content Themes
The podcast covers a variety of topics within the coaching realm including client attraction, pricing strategies, high-ticket offers, and leadership challenges. Episodes such as 'Understanding Your People' discuss deep audience research, while 'Quarter Business Planning' provides frameworks for strategic business execution, highlighting the importance of realistic goal setting and proactive management.
The coaching industry is filled with conflicting advice, overhyped strategies, and unrealistic promises that often leave coaches feeling lost, overwhelmed, and unsure of their next move. The Unspoken Truth is here to provide clarity.
With nearly 30 years of combined experience in coaching, business strategy, and helping other coaches build profitable, sustainable businesses, Jay & Kyna pull back the curtain on what it really takes to grow and scale as a coach. They tackle the challenges that most avoid—how to attract consistent clients, price and package your offers, build a scalable business model, and avoid the common mistakes that keep coaches stuck.
Each episode delivers honest, practical insights into lead generation, sales, high-ticket offers, pricing strategies, and business growth frameworks that actually work. No fluff, no gimmicks—just straightforward conversations designed to help you move forward with confidence.
Whether you’re just starting or looking to scale, The Unspoken Truth gives you real-world strategies and actionable advice to build a coaching business that lasts.
Tune in weekly for real conversations and actionable strategies to grow your coaching business.
Jay Black and Kyna B. dig into one of the most overlooked barriers to business growth: your identity. They break down what identity actually means in a business context (hint: it’s not your brand), explore the critical difference between a CEO mindset and a coaching mindset, and give practical tools for stepping into the next version of yourself as a business owner. If you’re burnt out, stuck, or constantly busy without real progress, this episode is for you.
Key Takeaways
- Identity is your operating system. It’s not your brand or your values — it’s who you believe yourself to be when you step up to make business decisions.
- Your identity sets your capacity. If your self-concept is small, your business will hit a ceiling. You can’t outgrow who you think you are.
- CEO mindset vs. coaching mindset are two different gears. CEOs own and decide. Coaches develop and nurture. You need both — and you need to know when to switch.
- Busy is not productive. Going hard in Canva, buying courses, and posting everywhere means nothing if it’s not tied to a strategic goal.
- Structure creates freedom, not restriction. Systems, documented processes, and clear office hours eliminate burnout and give you space to lead creatively.
- Stop saying “I’m trying.” CEOs decide and do. “Trying” is an exit ramp. Speak like you trust yourself.
- Your why has to be deep enough. Motivation that depends on apps and quotes will run out. Identity-level commitment doesn’t.
Resources Mentioned
- Asana — Project management tool Jay uses to set up client business infrastructure (office hours, goals, milestones, team roles)
- The Motivation App — Daily quote app mentioned by Kyna (and then retired)
CONNECT WITH US
The Unspoken Truth website –https://unspokentruthpodcast.com
Instagram – https://instagram.com/theunspokentruthpodcast
Email – [email protected]
Disclaimer
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