The Medico Digital Podcast
The Medico Digital Podcast
Podcast Description
The Medico Digital Podcast is your go-to resource for all things healthcare marketing. Hosted by industry experts, we explore the strategies, insights, and innovations shaping the future of healthcare brands. From digital advertising and SEO to patient engagement and brand positioning, we break down what works (and what doesn’t) in an industry where trust, compliance, and competition are everything.
Whether you’re a healthcare marketer, clinic owner, or agency professional, expect candid conversations, actionable advice, and deep dives into the tactics that drive results. Tune in to stay ahead in the fast-evolving world of healthcare marketing.
Podcast Insights
Content Themes
The podcast covers a range of topics within healthcare marketing, including digital advertising, SEO, patient engagement, and brand positioning, exemplified by episodes like exploring the importance of design in marketing strategies and dissecting the evolving role of search in reaching patients effectively.
The Medico Digital Podcast is your go-to resource for all things healthcare marketing. Hosted by industry experts, we explore the strategies, insights, and innovations shaping the future of healthcare brands. From digital advertising and SEO to patient engagement and brand positioning, we break down what works (and what doesn’t) in an industry where trust, compliance, and competition are everything.
Whether you’re a healthcare marketer, clinic owner, or agency professional, expect candid conversations, actionable advice, and deep dives into the tactics that drive results. Tune in to stay ahead in the fast-evolving world of healthcare marketing.
In this episode of the Medico Digital Podcast, host Louis Meletiou welcomes creative director Alex Wilby for an in-depth conversation about the often-overlooked power of design in healthcare marketing.
Together, they explore how user-centric thinking, intuitive layouts, and a healthy respect for white space can elevate everything from landing pages to full-scale websites.
Alex shares his process for translating vague “make it pop” requests into tangible design principles that guide patients seamlessly toward the information they need.
They also discuss the importance of collaboration across departments—from SEO and sales to branding and UX—to craft digital experiences that truly stand out. Tune in to discover why design isn’t just a final polish but a critical strategy that can transform how patients and healthcare seekers engage with your brand.
Disclaimer
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