Tech Marketing Rewired
Podcast Description
Tech Marketing Rewired is your front-row seat into the minds of the best tech marketers, brand leaders, and technology builders in the game. I’m Kevin Kerner, and each episode is a conversation with smart friends, some leading the charge at B2B brands, some building the tech shaping the future of marketing, and all of them rethinking what actually works in a space that’s moving fast. We get into what’s next, what’s working (and what’s not), and how to scale marketing in a way that doesn’t burn everyone out. It’s honest, forward-looking, sometimes a little nerdy, but always practical and grounded in real-world experience. If you care about where B2B marketing is headed, you’ll want to tune in.
Podcast Insights
Content Themes
The podcast focuses on themes such as marketing technology, B2B brand strategies, and innovative marketing practices. Episodes explore topics like AI in marketing, the evolution of tech stacks, and the significance of data integration, with specific discussions such as Scott Brinker's insights on composability and the future of marketing technology. Other areas of focus include scaling marketing efforts, operational efficiency, and the impact of cultural shifts in the marketing landscape.
Tech Marketing Rewired is your front-row seat into the minds of the best tech marketers, brand leaders, and technology builders in the game.
I’m Kevin Kerner, and each episode is a conversation with smart friends, some leading the charge at B2B brands, some building the tech shaping the future of marketing, and all of them rethinking what actually works in a space that’s moving fast. We get into what’s next, what’s working (and what’s not), and how to scale marketing in a way that doesn’t burn everyone out. It’s honest, forward-looking, sometimes a little nerdy, but always practical and grounded in real-world experience. If you care about where B2B marketing is headed, you’ll want to tune in.
Brendan Farnand co-founded Knak to take the HTML out of email — so marketers can build campaigns instead of wrestling with code. He's also the first guest to set the benchmark on our new series, Past the Pilot.
I'm Kevin Kerner, host of Tech Marketing Rewired from Mighty & True. This series is about what senior B2B marketing teams are actually doing now that the AI experiments are over. Brendan went first, and he got specific.
We get into the ”square-shaped” marketer AI is making possible, why Knak canceled its Lovable subscription once designers and developers landed in the same platform, and the campaign agent his team put into production — fed with brand guidelines, briefs, research, and even recordings of their kickoff calls. He also explains why they killed the fully-headless version, and what OpenAI told them about keeping a human in the loop.
Then the three benchmark questions every guest this series answers:
- One AI workflow you put into production that moved a real number, and one you killed.
- What's still stuck in pilot that you expected to be running by now.
- The one thing your team won't hand to AI, and why.
Brendan's answer to that last one — about writing, and why his voice still has to sound like him — is worth the listen alone. Stick around for AI Roulette, where a snarky bot asks him why he'd still rather work on cars.
Reach Brendan at [email protected] or on LinkedIn. Learn more at www.knak.com.
🎧 More episodes: https://mightyandtrue.com/insights/podcast/
📬 Newsletter: https://mightyandtrue.com/insights/newsletter/
📝 Substack: https://kevinkerner.substack.com/
I am always looking for ways to improve. Send me a text and let me know your thoughts! – Kevin
🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.
New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.
Catch the video version of the podcast on our YouTube channel.
👉 Catch all our episodes at www.techmarketingrewired.com
📩 Got a guest idea or question? Email us at [email protected]
🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.
📰 Subscribe to Kevin's Substack at: Subscribe to Kevin's Substack at: https://kevinkerner.substack.com/
📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.