Tech Marketing Rewired
Podcast Description
Tech Marketing Rewired is your front-row seat into the minds of the best tech marketers, brand leaders, and technology builders in the game. I’m Kevin Kerner, and each episode is a conversation with smart friends, some leading the charge at B2B brands, some building the tech shaping the future of marketing, and all of them rethinking what actually works in a space that’s moving fast. We get into what’s next, what’s working (and what’s not), and how to scale marketing in a way that doesn’t burn everyone out. It’s honest, forward-looking, sometimes a little nerdy, but always practical and grounded in real-world experience. If you care about where B2B marketing is headed, you’ll want to tune in.
Podcast Insights
Content Themes
The podcast focuses on themes such as marketing technology, B2B brand strategies, and innovative marketing practices. Episodes explore topics like AI in marketing, the evolution of tech stacks, and the significance of data integration, with specific discussions such as Scott Brinker's insights on composability and the future of marketing technology. Other areas of focus include scaling marketing efforts, operational efficiency, and the impact of cultural shifts in the marketing landscape.
Tech Marketing Rewired is your front-row seat into the minds of the best tech marketers, brand leaders, and technology builders in the game.
I’m Kevin Kerner, and each episode is a conversation with smart friends, some leading the charge at B2B brands, some building the tech shaping the future of marketing, and all of them rethinking what actually works in a space that’s moving fast. We get into what’s next, what’s working (and what’s not), and how to scale marketing in a way that doesn’t burn everyone out. It’s honest, forward-looking, sometimes a little nerdy, but always practical and grounded in real-world experience. If you care about where B2B marketing is headed, you’ll want to tune in.
Most “customer feedback” is broken in a predictable way: we hear from the loudest users, the angriest reviews, and the happiest edge cases, then we call it insight. Kevin Kerner sits down with Malinda Sandman, VP and head of global marketing at Typeform, to unpack how modern teams can escape squeaky wheel bias and finally understand what customers think at scale and why they think it.
We get into Typeform’s evolution from a form builder into an AI powered customer feedback and qualitative research platform, including Research Flow and the broader push to help marketers, product teams, and researchers move from data collection to decision making. Malinda shares how Typeform thinks about human-first design in a world flooded with AI marketing tools, and why “asking like a human” still matters even more when an AI moderator is helping run the conversation.
One of the biggest takeaways is the case for voice and video as the next generation of voice of customer research. We talk transcript data, emotional nuance, adaptive follow-up questions, and why video-based responses can drive dramatically higher feedback and longer engagement than text.
Then we zoom out to go-to-market strategy: SMB versus enterprise motions, faster experimentation with tools like Claude, prototyping and A/B testing, on-site chatbots that tighten the funnel, and how MCP style integrations could reshape product discovery inside LLM workflows.
If you care about AI workflows for marketers, customer research, product marketing messaging, and practical SaaS go-to-market strategy, this conversation will give you new angles to test.
Subscribe to Tech Marketing Rewired, share this with a teammate, and leave a review, then tell us: where are you still relying on the loudest customer instead of the real market?
Follow Malinda on Linkedin or learn more about Typeform
🎧 Learn more about Tech Marketing Rewired:
https://mightyandtrue.com/insights/podcast/
#Marketing #AI #B2BMarketing #Typeform #TechMarketingRewired
I am always looking for ways to improve. Send me a text and let me know your thoughts! – Kevin
🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.
New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.
Catch the video version of the podcast on our YouTube channel.
👉 Catch all our episodes at www.techmarketingrewired.com
📩 Got a guest idea or question? Email us at [email protected]
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