Tech Marketing Rewired
Podcast Description
Tech Marketing Rewired is your front-row seat into the minds of the best tech marketers, brand leaders, and technology builders in the game. I’m Kevin Kerner, and each episode is a conversation with smart friends, some leading the charge at B2B brands, some building the tech shaping the future of marketing, and all of them rethinking what actually works in a space that’s moving fast. We get into what’s next, what’s working (and what’s not), and how to scale marketing in a way that doesn’t burn everyone out. It’s honest, forward-looking, sometimes a little nerdy, but always practical and grounded in real-world experience. If you care about where B2B marketing is headed, you’ll want to tune in.
Podcast Insights
Content Themes
The podcast focuses on themes such as marketing technology, B2B brand strategies, and innovative marketing practices. Episodes explore topics like AI in marketing, the evolution of tech stacks, and the significance of data integration, with specific discussions such as Scott Brinker's insights on composability and the future of marketing technology. Other areas of focus include scaling marketing efforts, operational efficiency, and the impact of cultural shifts in the marketing landscape.
Tech Marketing Rewired is your front-row seat into the minds of the best tech marketers, brand leaders, and technology builders in the game.
I’m Kevin Kerner, and each episode is a conversation with smart friends, some leading the charge at B2B brands, some building the tech shaping the future of marketing, and all of them rethinking what actually works in a space that’s moving fast. We get into what’s next, what’s working (and what’s not), and how to scale marketing in a way that doesn’t burn everyone out. It’s honest, forward-looking, sometimes a little nerdy, but always practical and grounded in real-world experience. If you care about where B2B marketing is headed, you’ll want to tune in.
2025 was the year AI stopped being a ”lab project” and started doing real work.
In this year-end wrap-up, Kevin sits down with fellow podcast host Lisa Martin (CMOs Unscripted) to compare notes on the dozens of conversations they've had with founders, marketers, and executives over the last 12 months. They unpack how the winners of 2025 moved from ”AI washing” to execution, finally ditching vanity metrics for board-ready ROI.
Looking ahead to 2026, the duo debates the next frontier: Agentic AI. Lisa—a former NASA scientist turned agency leader—explains why the next wave of AI isn't a tool you use, but a workforce you hire, and why successful teams are now onboarding these ”agents” just like human employees.
Key Observations from 2025 & 2026:
- The Speed Advantage: Why product-led companies with embedded AI moved significantly faster than their peers in 2025.
- The ”Agent as Employee” Shift: Why forward-thinking organizations are no longer just deploying AI tools, but onboarding autonomous agents with specific roles and bias training.
- Marketing as an Operating System: The emerging trend where integrated marketing is being used to unify Sales, Product, and Comms around a single financial narrative.
- The Complexity Reality: Lisa’s observation on why the fragmented, non-linear buyer journey makes B2B marketing a ”harder science” than her work at NASA.
- The Media Pivot: Why a growing number of executives are leaving traditional operator roles to become ”media-first” leaders who ship content directly to the market.
Mentioned in this Episode:
- Lisa Martin:LinkedIn Profile
- Podcast:CMOs Unscripted
- Kevin Kerner:LinkedIn Profile
- Mighty & True
Enjoyed this year-end review? Subscribe to Tech Marketing Rewired for more candid conversations in 2026.
I am always looking for ways to improve. Send me a text and let me know your thoughts! – Kevin
🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.
New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.
Catch the video version of the podcast on our YouTube channel.
👉 Catch all our episodes at www.techmarketingrewired.com
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