Tech Marketing Rewired
Podcast Description
Tech Marketing Rewired is your front-row seat into the minds of the best tech marketers, brand leaders, and technology builders in the game. I’m Kevin Kerner, and each episode is a conversation with smart friends, some leading the charge at B2B brands, some building the tech shaping the future of marketing, and all of them rethinking what actually works in a space that’s moving fast. We get into what’s next, what’s working (and what’s not), and how to scale marketing in a way that doesn’t burn everyone out. It’s honest, forward-looking, sometimes a little nerdy, but always practical and grounded in real-world experience. If you care about where B2B marketing is headed, you’ll want to tune in.
Podcast Insights
Content Themes
The podcast focuses on themes such as marketing technology, B2B brand strategies, and innovative marketing practices. Episodes explore topics like AI in marketing, the evolution of tech stacks, and the significance of data integration, with specific discussions such as Scott Brinker's insights on composability and the future of marketing technology. Other areas of focus include scaling marketing efforts, operational efficiency, and the impact of cultural shifts in the marketing landscape.
Tech Marketing Rewired is your front-row seat into the minds of the best tech marketers, brand leaders, and technology builders in the game.
I’m Kevin Kerner, and each episode is a conversation with smart friends, some leading the charge at B2B brands, some building the tech shaping the future of marketing, and all of them rethinking what actually works in a space that’s moving fast. We get into what’s next, what’s working (and what’s not), and how to scale marketing in a way that doesn’t burn everyone out. It’s honest, forward-looking, sometimes a little nerdy, but always practical and grounded in real-world experience. If you care about where B2B marketing is headed, you’ll want to tune in.
I am always looking for ways to improve. Send me a text and let me know you thoughts! – Kevin
Jacob Bank is transforming how marketers work with AI agents – and the results are extraordinary. As founder and CEO of Relay, Jacob brings a unique perspective shaped by his background as an AI researcher, founder of Timeful (acquired by Google), and former product lead for Gmail and Google Calendar.
In our conversation, Jacob cuts through the confusion surrounding AI terminology to explain what truly matters: AI agents are tools that work behind the scenes with human-level intelligence on tasks that previously required people. The technological leap enabling this revolution isn't just incremental improvement but a fundamental shift in how AI reasons and plans multi-step processes.
What makes Jacob's insights particularly valuable is that he's applying these technologies directly in his own marketing. At Relay, he operates as essentially a one-person marketing team, leveraging AI agents for competitor research, content creation, customer insight synthesis, community management, and lifecycle communications. From automatically analyzing customer calls to generating personalized outreach and tracking performance metrics, these agents handle the ”busy work” while Jacob focuses on strategy and relationships.
Perhaps most compelling is Jacob's candid story about his content marketing journey. After nine months of consistent posting on LinkedIn and YouTube with minimal traction, his persistence finally paid off – exploding from 1,000 to 5,000 YouTube subscribers in a month and generating 4.7 million LinkedIn impressions in 90 days. This transformation didn't come from changing posting frequency but from refining his approach and persevering until breakthrough.
Looking ahead, Jacob believes marketers who build authentic connections and communities will thrive even as AI-generated content proliferates. The successful marketer of tomorrow will be a curious, adaptable generalist who embraces new tools while focusing on the human elements that technology can't replicate.
Ready to transform your marketing with AI agents?
Follow Jacob on LinkedIn or YouTube for detailed tutorials
Visit RelayApp.com to start building your own AI-powered workflows.
🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.
New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.
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