Tech Marketing Rewired
Podcast Description
Tech Marketing Rewired is your front-row seat into the minds of the best tech marketers, brand leaders, and technology builders in the game. I’m Kevin Kerner, and each episode is a conversation with smart friends, some leading the charge at B2B brands, some building the tech shaping the future of marketing, and all of them rethinking what actually works in a space that’s moving fast. We get into what’s next, what’s working (and what’s not), and how to scale marketing in a way that doesn’t burn everyone out. It’s honest, forward-looking, sometimes a little nerdy, but always practical and grounded in real-world experience. If you care about where B2B marketing is headed, you’ll want to tune in.
Podcast Insights
Content Themes
The podcast focuses on themes such as marketing technology, B2B brand strategies, and innovative marketing practices. Episodes explore topics like AI in marketing, the evolution of tech stacks, and the significance of data integration, with specific discussions such as Scott Brinker's insights on composability and the future of marketing technology. Other areas of focus include scaling marketing efforts, operational efficiency, and the impact of cultural shifts in the marketing landscape.
Tech Marketing Rewired is your front-row seat into the minds of the best tech marketers, brand leaders, and technology builders in the game.
I’m Kevin Kerner, and each episode is a conversation with smart friends, some leading the charge at B2B brands, some building the tech shaping the future of marketing, and all of them rethinking what actually works in a space that’s moving fast. We get into what’s next, what’s working (and what’s not), and how to scale marketing in a way that doesn’t burn everyone out. It’s honest, forward-looking, sometimes a little nerdy, but always practical and grounded in real-world experience. If you care about where B2B marketing is headed, you’ll want to tune in.
I am always looking for ways to improve. Send me a text and let me know your thoughts! – Kevin
The old launch playbook is broken, and we’re not waiting for GA to prove it. We sit down with Sarah McConnell, VP of Demand Generation at Qualified, to unpack a product launch strategy built for AI speed: CEO-led storytelling, live demos that actually work, and agent-driven follow-up that turns events into measurable pipeline. If you’ve wondered how to ship, sell, and scale an AI product before the ink is dry, this is the blueprint you’ve been hunting for.
Sarah explains how Qualified moved from a simple chatbot to Piper, an AI SDR agent designed to generate pipeline, and why Piper X sits front and center on the website guiding buyers in real time. We dig into the mechanics of a high-velocity launch: crafting the keynote that becomes the messaging script, filming studio-grade demos with an in-house team, and running virtual and in-person events that prioritize hands-on access. The kicker? Piper handles email outreach for registrations and post-event follow-up, driving a reported 70% lift in event-sourced pipeline.
We also explore how measurement and SEO are shifting. Registrations and CTA engagement remain core, but “pipeline in the room” now sets sales priorities. On the discovery side, AEO (AI Engine Optimization) matters: structuring pages so LLMs and Piper can cite, navigate, and highlight content leads to smaller yet higher-converting traffic. Throughout, Sarah shows how AI accelerates the work without replacing the human judgment that makes a launch land. Ready to rewire your go-to-market for AI speed and real outcomes? Hit play, subscribe, and share your boldest launch experiment with us.
🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.
New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.
Catch the video version of the podcast on our YouTube channel.
👉 Catch all our episodes at www.techmarketingrewired.com
📩 Got a guest idea or question? Email us at [email protected]
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