Multifamily marketing teams are being asked to do more than ever — drive occupancy, improve renter engagement, support onsite teams, and deliver measurable leasing results with tighter budgets and fewer resources. So what’s actually helping marketing teams build momentum in today’s market?

In this episode of The Entrata Pod, Entrata’s Eileen Cook and Hannah-Marie Evans break down the biggest challenges facing multifamily marketing and leasing teams today, from disconnected data and inconsistent follow-up to rising renter expectations and operational burnout.

They share how leading property management teams are using renter insights, automation, and better visibility into the customer journey to improve marketing performance, streamline follow-up, and create stronger leasing outcomes.

The conversation also explores where marketing strategies commonly break down, how onsite and marketing teams can stay aligned, and what operators can do to create more efficient, high-performing renter experiences.

If you’re focused on multifamily marketing, leasing strategy, renter engagement, property management operations, or marketing automation, this episode is packed with practical insights you can apply immediately.