Product Marketing Adventures
Product Marketing Adventures
Podcast Description
Product Marketing Adventures is the only PMM show that goes beyond theory and into the real execution of product marketing. In each episode, experienced product marketers co-host two segments of the show: first a case study example of their work, followed by a messaging critique of companies we admire. Listeners enjoy a fun conversation packed with practical guidance to leverage in your product marketing career.
Podcast Insights
Content Themes
The podcast mainly focuses on practical execution in product marketing, with key themes including pricing strategy, community-driven product launches, and messaging effectiveness. Notable episodes tackle subjects like transforming pricing strategies leveraging AI, featuring expert discussions from professionals like Nupur Bhade Vilas at Kustomer, and exploring community advocate roles in product launches alongside Kaavya Gupta from Reddit, emphasizing the importance of user involvement in the marketing process.
Product Marketing Adventures is the only PMM show that goes beyond theory and into the real execution of product marketing. In each episode, experienced product marketers co-host two segments of the show: first a case study example of their work, followed by a messaging critique of companies we admire. Listeners enjoy a fun conversation packed with practical guidance to leverage in your product marketing career.
Okay, PMMs. I think most of you are going to agree with this thought.
Really great product marketers stand out early in a new role by how they act when they first start.
When a PMM joins a new company, the best ones don’t try to prove themselves with a big launch in week one. They listen. They talk to the people in the work, not just the people in the org chart. They pay attention to the problems that keep coming up, then they figure out where those problems are actually affecting the business. And when they find something important, they jump on it. They collect an early win, and their reputation gets a boost for the better.
That’s exactly what Jeremy Moskowitz did when he joined Mural as VP of Product Marketing. He spotted a problem he hadn’t been hired specifically to solve, built something surprisingly simple to fix it, and it helped sales win the biggest deal of the year.
In this episode, Jeremy shares how that early win turned into a CEO-level innovation narrative, how it got used directly in customer conversations, and how it eventually scaled across the field through enablement and discovery talk tracks.
We also break down his playbook for making an impact early in a new PMM role, plus a messaging critique of ServiceNow CRM and why brand halo can make bold claims feel believable.
LINKS
Messaging Critique (ServiceNow CRM): https://www.servicenow.com/au/solutions/crm
Connect with Jeremy:
LinkedIn: https://www.linkedin.com/in/jeremymoskowitz/
Connect with Elle:
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