Product Marketing Adventures
Product Marketing Adventures
Podcast Description
Product Marketing Adventures is the only PMM show that goes beyond theory and into the real execution of product marketing. In each episode, experienced product marketers co-host two segments of the show: first a case study example of their work, followed by a messaging critique of companies we admire. Listeners enjoy a fun conversation packed with practical guidance to leverage in your product marketing career.
Podcast Insights
Content Themes
The podcast mainly focuses on practical execution in product marketing, with key themes including pricing strategy, community-driven product launches, and messaging effectiveness. Notable episodes tackle subjects like transforming pricing strategies leveraging AI, featuring expert discussions from professionals like Nupur Bhade Vilas at Kustomer, and exploring community advocate roles in product launches alongside Kaavya Gupta from Reddit, emphasizing the importance of user involvement in the marketing process.
Product Marketing Adventures is the only PMM show that goes beyond theory and into the real execution of product marketing. In each episode, experienced product marketers co-host two segments of the show: first a case study example of their work, followed by a messaging critique of companies we admire. Listeners enjoy a fun conversation packed with practical guidance to leverage in your product marketing career.
Most adoption problems are not product problems. They are behavior change problems. In this episode, we dig into status quo bias and why customers often stick with what they know, even when your product is clearly better. If you have ever struggled to get users to switch, upgrade, or adopt a new workflow, this will feel very familiar.
Keith Blazek joins me to break down how to drive adoption at scale across an entire customer base. Keith has spent over 13 years driving growth across SaaS and financial services in both B2B and B2C, and he helped scale Classy, now GoFundMe Pro, through major growth and transformation. During that time, the platform grew from $1B to $2.6B in annual nonprofit donation volume.
Keith walks through his adoption playbook, starting with the step most teams skip. The audit. What assets and channels do you actually have, where does the product fit in the lifecycle, and what is really happening in onboarding and usage. From there, he explains how he builds a repeatable system rather than relying on one big campaign.
We also get into practical segmentation, targeting, and positioning for buying committees, plus his Gain, Logic, Fear framework for getting different stakeholders on board without changing the core message. And in the messaging critique segment, Keith audits Wealthfront and shares why specificity and clarity matter even more when you are asking people to change.
LINKS
Messaging Critique: https://www.wealthfront.com
Connect with Keith:
LinkedIn: https://www.linkedin.com/in/keith-blazek/
Connect with Elle:
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