Secrets of the CMO
Secrets of the CMO
Podcast Description
In a world where marketing moves fast and AI moves faster, how do top brands stay ahead? Secrets of the CMO pulls back the curtain on the strategies powering the next generation of Web2 and Web3 growth. Hear directly from high-performing CMOs and the founders behind cutting-edge AI tools as they share what’s working, what’s next, and how to scale smarter in the age of AI.
Podcast Insights
Content Themes
Focuses on marketing strategies in the evolving Web2 and Web3 landscapes, with episodes featuring topics such as sustainable user growth, effective marketing metrics, and the integration of AI tools, exemplified in episodes like the deep dive with Wali K. of Aylab discussing real user engagement over vanity metrics
Helping you grow smarter with AI—one episode at a time.
In a world where business moves fast and AI moves faster, how do top brands, creators, and entrepreneurs stay ahead?
AI Growth Insiders brings you behind the scenes with the founders, marketers, and operators building the future with AI.
From proven strategies to practical tools, each episode unpacks what’s working, what’s next, and how you can scale smarter—powered by AI.
In this episode, Diana sits down with Lorenzo Coni, Head of Business Development at Sweat Economy, to uncover how one of Web3’s most successful apps onboarded millions of users—without them even realizing it. Lorenzo shares insider insights on Sweat Economy’s journey from a Web2 fitness app to a Web3 powerhouse with 20M token holders and 3M monthly wallet users.
They discuss the secrets behind Sweat’s user retention, their unique gamification model, and how the new AI agent MIA is transforming the user experience. Lorenzo also reveals how Sweat helps other Web3 projects gain real, sticky users—not bots—through curated in-wallet campaigns.
Whether you’re building in Web3, exploring AI in user engagement, or looking for growth strategies that actually work, this episode is packed with valuable takeaways.
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