Secrets of the CMO
Secrets of the CMO
Podcast Description
In a world where marketing moves fast and AI moves faster, how do top brands stay ahead? Secrets of the CMO pulls back the curtain on the strategies powering the next generation of Web2 and Web3 growth. Hear directly from high-performing CMOs and the founders behind cutting-edge AI tools as they share what’s working, what’s next, and how to scale smarter in the age of AI.
Podcast Insights
Content Themes
Focuses on marketing strategies in the evolving Web2 and Web3 landscapes, with episodes featuring topics such as sustainable user growth, effective marketing metrics, and the integration of AI tools, exemplified in episodes like the deep dive with Wali K. of Aylab discussing real user engagement over vanity metrics
Helping you grow smarter with AI—one episode at a time.
In a world where business moves fast and AI moves faster, how do top brands, creators, and entrepreneurs stay ahead?
AI Growth Insiders brings you behind the scenes with the founders, marketers, and operators building the future with AI.
From proven strategies to practical tools, each episode unpacks what’s working, what’s next, and how you can scale smarter—powered by AI.
In this episode, Diana sits down with Arya Nedaee, founder of Cryptic, one of the most trusted and data-driven Web3 marketing agencies in the space. With 5+ years of experience and hundreds of campaigns under their belt, Arya reveals how Cryptic helps top-tier Web3 projects grow — without falling into the hype trap.
They explore why most agencies fail to deliver long-term results, how Cryptic takes a KPI-first, consultancy-style approach, and why founder-led marketing is the most underrated growth lever in Web3 today. Arya also shares how his team is building an AI-powered strategy tool to replace outdated marketing models, providing projects with better clarity, performance, and scalability.
Whether you’re struggling with short-term users, tired of recycled influencer campaigns, or looking for a real marketing edge, this episode is packed with the insights founders wish they had before launching.
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