Modern Prospecting
Podcast Description
Andre Yee, founder and CEO of Tiga AI, delves into revolutionizing the age-old practice of prospecting. In our debut episode, Andre shares his insights into the broken nature of the old prospecting playbook and the growing need for a fresh, modern approach. With over a decade of conversations with sales and marketing leaders under his belt, Andre highlights how traditional methods, like the "spray and pray," no longer suffice in today's dynamic sales environment. Tune in as we invite seasoned sales leaders and expert practitioners to uncover what truly works in modern prospecting, discussing everything from SDR roles to the intelligent use of AI, with a promise of practical tips and engaging discussions.
Podcast Insights
Content Themes
Focuses on contemporary sales strategies, the integration of AI in prospecting, and effective communication methods. Episodes will include discussions on transitioning from outdated practices to innovative approaches, such as the role of SDRs and actionable insights on leveraging technology for better results in sales.
Andre Yee, founder and CEO of Tiga AI, delves into revolutionizing the age-old practice of prospecting. In our debut episode, Andre shares his insights into the broken nature of the old prospecting playbook and the growing need for a fresh, modern approach. With over a decade of conversations with sales and marketing leaders under his belt, Andre highlights how traditional methods, like the “spray and pray,” no longer suffice in today’s dynamic sales environment. Tune in as we invite seasoned sales leaders and expert practitioners to uncover what truly works in modern prospecting, discussing everything from SDR roles to the intelligent use of AI, with a promise of practical tips and engaging discussions.
In this episode of Modern Prospecting, I had the chance to sit down with Santosh Sharan, founder and CEO of http://Zeer.AI , whose journey spans leadership roles at ZoomInfo, Apollo, and RB2B. With a front-row seat to the evolution (and breakdown) of traditional go-to-market strategies, Santosh shares an insider’s take on why the old playbooks no longer work—and what needs to change.
We get into it all: why B2B buyers are harder to reach than ever, how http://Zeer.AI is rewriting the rules with its buyer-led model, and what founders need to understand about navigating today’s noisy, AI-saturated landscape.
Santosh doesn’t just talk theory—he shares the exact LinkedIn strategy that helped him book 50+ meetings with senior execs, and breaks down why authenticity, personalization, and building your own tribe are more critical than ever.
If you’re a startup founder, sales pro, or just curious about the future of prospecting, this one’s packed with practical insights and hard-won wisdom.
Chapters:
00:00 – Introduction
00:13 “Unique Industry Insight Expertise”
03:20 – GTM Playbook Broken: Seeking Solutions
07:06 – Evolving Challenges in B2B Prospecting
12:25 – Evolving Market Trends and Parity
15:18 – AI-Driven Solution Collaboration Platform
19:11 – “Startup Founder Embraces Sales Mindset”
22:31 – Navigating Rising CAC in SaaS
24:25 – Building Buyer Loyalty Through Tribes
28:30 – Automated Engagement for Targeted Outreach
32:32 – Importance of High-Quality Content
35:13 – Efficient Content Creation Strategy
39:57 – AI’s Impact on Vendor Competition
42:18 – Evolving AI-Driven Sales Tools
44:36 – “Solitude Experience and Future Discussion”
47:07 – Humanity vs. Machine Performance
48:13 – Outro
Quotes:
“True transformation requires daring risks and the courage to build something new.”- Santosh Sharan
“The playbook is broken, but that creates space for new ideas, honesty, and innovation. The future belongs to those willing to question everything and build what’s next.”- Andre Yee
Key Takeaways
The Old Go-to-Market Playbook is Broken
Custom Signals Are the Future of Prospecting
Flipping the Funnel: Buyer-Led, Agentic GTM
Building a Tribe Over Chasing Leads
LinkedIn as a Prospecting Engine
The Human Element Still Wins—But Scaled by AI
Personal Growth Fuels Professional Success
Connect with Santosh Sharan
LinkedIn: https://www.linkedin.com/in/ssharan/
Website:https://www.zeer.ai/
Connect with the Host Andre Yee:
Website:http://tiga.ai/
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