In this episode of Expert Talks, powered by InnoVint, host Lauren Heindel chats with Mike Tracy, Director of Winemaking for Trois Noix and Consulting Winemaker for Peter Paul Wines. Mike shares his journey from early exposure to viticulture in Sonoma County to managing multiple wine brands with data-driven strategies.This episode highlights the distinct challenges of working across both estate wineries and custom crush facilities, the importance of small details in winemaking, and balancing wine styles across different labels. Tune in for an insightful conversation on the art and discipline behind multi-brand winemaking and the pivotal role data plays in ensuring wine quality.