The Bottom Line with Erick Bauer

The Bottom Line with Erick Bauer
Podcast Description
The Bottom Line with Erick Bauer explores the power of storytelling and strategic communication. Featuring voices from marketing, PR, and beyond, each episode dives into how great stories are crafted—and why they matter.
Podcast Insights
Content Themes
The podcast explores themes of public relations, marketing, nonprofit leadership, and effective communication, with episodes featuring discussions on topics such as adapting storytelling for social media, the role of mentorship in PR, and the importance of narrative in fundraising. For instance, Episode 5 with Matt Juniper analyzes the evolution of storytelling in marketing, while Episode 2 with Kelly Grover highlights storytelling's role in fostering community engagement within nonprofits.

The Bottom Line with Erick Bauer explores the power of storytelling and strategic communication. Featuring voices from marketing, PR, and beyond, each episode dives into how great stories are crafted—and why they matter.
In this episode of The Bottom Line, Erick sits down with Dr. Terry Flynn—respected educator, seasoned communicator, and a guiding voice in the world of public relations. What starts as a conversation about his career quickly evolves into a powerful reflection on leadership, mentorship, resilience, and the personal growth that comes from decades of navigating change.
We explore Terry’s journey from his early days in politics, to advising some of Canada’s top organizations, to shaping the next generation of communicators in the classroom. Along the way, he shares candid insights on building trust, leading through crisis, and staying grounded in a fast-moving world.
Whether you’re a student, a PR pro, or a leader in any industry, this conversation offers real lessons on how to build a career—and a life—rooted in integrity, purpose, and impact.

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