The Bottom Line with Erick Bauer
The Bottom Line with Erick Bauer
Podcast Description
The Bottom Line with Erick Bauer explores the power of storytelling and strategic communication. Featuring voices from marketing, PR, and beyond, each episode dives into how great stories are crafted—and why they matter.
Podcast Insights
Content Themes
The podcast explores themes of public relations, marketing, nonprofit leadership, and effective communication, with episodes featuring discussions on topics such as adapting storytelling for social media, the role of mentorship in PR, and the importance of narrative in fundraising. For instance, Episode 5 with Matt Juniper analyzes the evolution of storytelling in marketing, while Episode 2 with Kelly Grover highlights storytelling's role in fostering community engagement within nonprofits.
The Bottom Line with Erick Bauer explores the power of storytelling and strategic communication. Featuring voices from marketing, PR, and beyond, each episode dives into how great stories are crafted—and why they matter.
In this episode of The Bottom Line, Erick sits down with longtime friend and former agency colleague Alex Thomas, now Head of Communications at Canopy Growth.
Alex shares what it takes to lead communications at the executive level—shifting from agency execution to shaping enterprise strategy—and the importance of setting boundaries in an always-on profession.
He also talks about leading with empathy, protecting your time, and remembering that behind every project and crisis are real people navigating real lives. This conversation offers practical lessons on career longevity, personal balance, and leading with humanity.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.