On this episode, I sit down with Bryan Shields and Israel Avila, two of the driving forces behind the mental health program for the North Coast Carpenters Union—a program that supports more than 50,000 workers and their families.We dig into their personal journeys into mental health advocacy, what pushed them to step into this work, and how they’ve built something that operates at a truly massive scale. From boots-on-the-ground conversations to system-wide impact, Bryan and Israel share what it takes to reach thousands of workers in an industry that hasn’t always made space for these conversations—and how they’re changing that, one job site at a time.