The Good, Bad, & the Ugly of Self Storage
The Good, Bad, & the Ugly of Self Storage
Podcast Description
Thinking about building, owning, or managing a self-storage facility?
Join Michael Cunningham, a seasoned self-storage developer, and his son Dylan Cunningham as they reveal the good, bad, and ugly of the industry. Whether you’re a first-time investor or a veteran operator, this podcast gives you real-world insights, expert strategies, and hard-learned lessons to help you succeed.
Each episode dives into site selection, development, marketing, operations, and the biggest mistakes to avoid—so you can maximize profits and sidestep costly errors. Plus, hear from industry pros shaping the future of self-storage.
🚀 Subscribe now and build a thriving storage business—without the trial and error!
Podcast Insights
Content Themes
Covers a wide range of topics related to self-storage, including site selection, development processes, marketing strategies, and operational challenges, with episodes like 'Before You Break Ground' that emphasizes entitlement and permitting complexities, and discussions on market risks and eco-conscious upgrades.
The Good, Bad, & the Ugly of Self Storage is a real-world podcast about self storage investing, development, and management, hosted by father-son duo Michael and Dylan Cunningham. Whether you’re a real estate investor exploring the self-storage industry for the first time or a seasoned professional looking to scale your portfolio, this show is packed with value.
Each episode covers the practical side of the business—from buying your first self storage property, to building facilities, managing operations, marketing, using the latest technology, and everything in between. If you’re interested in real estate investing, passive income, or building wealth through self storage ownership, you’ll find expert insights, honest stories, and actionable advice to help you avoid costly mistakes and thrive in this rapidly growing industry – without the trial and error. Plus, hear from industry pros shaping the future of self-storage.
🚀 Subscribe now on Spotify and Apple Podcasts, and join us as we explore the good, the bad, and the sometimes ugly side of self storage.
In episode 10 of “The Good, Bad & the Ugly of Self Storage,” hosts Michael and Dylan Cunningham discuss strategies for attracting new customers to self-storage facilities. They emphasize the importance of a Google Business Profile, SEO, and maintaining accurate online listings. They also highlight the significance of drive-by traffic, using signage, and leveraging existing customers through referral programs and personalized customer service. Additionally, they discuss building relationships with competitors to convert their customers. The episode concludes with a cautionary tale about the impact of website oversights on occupancy and revenue.
Disclaimer
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