The COACHpreneur Journey
The COACHpreneur Journey
Podcast Description
The COACHpreneur Journey is a podcast for coaches who are building not just a business, but a life of purpose.
Hosted by transformational coach and Morphosis Coaching community leader Joerg Sauer, each episode explores the real, raw, and inspiring stories of coaches walking the path of entrepreneurship — from early doubts to meaningful breakthroughs.
Featuring voices from course alumni, coaches, and entrepreneurial experts, this show brings hope, insights, and wisdom to help you grow a sustainable coaching practice— one that’s aligned with who you are and the people you’re meant to serve.
Podcast Insights
Content Themes
The podcast centers on themes of personal growth, entrepreneurship, and the unique challenges faced by coaches, with episode examples like celebrating client transformations, the integration of coaching into business, and overcoming self-doubt as seen in stories shared by guests like Serena Savini and Efi Komninou.
The COACHpreneur Journey explores the full spectrum of professional coaching — conversations with coaches, executives, corporate leaders, coaching clients, and coach entrepreneurs.
Where coaching meets leadership, transformation & life.
Hosted by Joerg Sauer — Transformational Coach, ICF ACC, MSc Professional Coaching & Entrepreneurship. Morphosis Coaching country leader for Indonesia. Coaching in German, English & Bahasa Indonesia.
🌐 joergsauer.coach/explore
Most coaches build their practice around what they love — without checking if anyone is buying it. Business coach Sanjay Wadhwa says that gap is the real reason so many coaches struggle to sell.
In this episode, I sit down with Sanjay Wadhwa — business coach, trainer of business coaches, and founder of a coaching practice in Mumbai, India, who has worked with over 250 business owners.
What you'll take away:
→ Why being fully booked can be the ceiling on your business, not proof it's working
→ The ”aware vs. unaware market” distinction that decides how hard selling will be
→ Why most coaches resist selling because they see themselves as educators, not salespeople
→ How turning sales into a process instead of a personality trait changed everything for him
→ The psychology behind his money-back guarantee
”Most human beings are always investing in solving pains more than boosting themselves. They're looking for painkillers, not vitamins.” — Sanjay Wadhwa
Connect with Sanjay Wadhwa:
LinkedIn: https://www.linkedin.com/in/sanjaywadhwa/
Connect with Joerg Sauer:
Instagram: @joergsauer_coach
LinkedIn: https://www.linkedin.com/in/joergsauer-coach/
Disclaimer
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