In this episode of More Than The Hype, host Kristin Taylor sits down with Anna Zesbaugh who is the powerhouse founder of Hooch Booch and Corpse Reviver; to talk about what it takes to launch and grow a successful beverage brand. From turning a pandemic furlough into a full-fledged alcohol and wellness brand, to landing Corpse Reviver on the shelves of Walmart, Anna shares the gritty truth, business pivots, and branding strategies that helped her disrupt an entire category.

You'll hear how Anna:

• Launched a hard kombucha brand with just nine months of prep

• Created cocktail-inspired wellness drinks that resonate with modern consumers

• Navigated regulation chaos and consumer confusion with clear branding

• Shut down her first brand by choice to scale what worked

• Got into Sprouts, Erewhon and Walmart through cold pitching and smart retail strategy

Whether you're in CPG, an aspiring entrepreneur, or just obsessed with cool founders shaking up their industry, this one’s for you.

• Turning a furlough into a functional beverage business

• What it really takes to create an alcohol brand

• The power of packaging and experiential branding

• Why education matters more than marketing

• How to know when it’s time to shut down a brand

• Getting onto shelves at Sprouts, Walmart, and beyond

• Balancing wellness and alcohol in product strategy

Anna Zesbaugh Founder of Hooch Booch & Co-Founder of Corpse Reviver Website:drinkhoochbooch.com Instagram:@anna.zezzers |@drinkhoochbooch |@drinkcorpsereviver

Kristin Taylor Founder of Mom Juice | Host of More Than The Hype Instagram:@kristin.taylor Podcast IG:@morethanthehypepodcast

Subscribe, leave a review, and share this episode with a fellow founder or beverage nerd. Don’t forget to grab your Corpse Reviver at Sprouts ordrinkcorpsereviver.com!

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