More Than The Hype
More Than The Hype
Podcast Description
Welcome to More Than the Hype, the ultimate podcast for business owners, millennial women, CPG enthusiasts, and entrepreneurs! Hosted by Kristin Taylor, Founder and CEO, of Mom Juice; she's here to have candid conversations about building a successful business while keeping you updated on the latest consumer packaged goods news and a splash of pop culture.
Podcast Insights
Content Themes
The podcast delves into themes of entrepreneurship, personal stories, and female empowerment, with episodes exploring topics like raising venture capital as a Black woman, networking strategies, and business pivots, exemplified by episodes featuring Kelly Ifill discussing securing partnerships with major airlines and Macie Mincey sharing the journey of building a winery while addressing motherhood challenges.
Welcome to More Than the Hype, the ultimate podcast for business owners, millennial women, CPG enthusiasts, and entrepreneurs! Hosted by Kristin Taylor, Founder and CEO, of Mom Juice; she’s here to have candid conversations about building a successful business while keeping you updated on the latest consumer packaged goods news and a splash of pop culture.
In this episode of More Than the Hype, host Kristin Taylor sits down with Aasiyah Abdulsalam, founder of The Renatural, to talk about building one of the most innovative beauty-tech brands of our time. From launching with the viral Wig Fix to developing a patent-pending wig made by custom-built machines, Aasiyah breaks down the grit, strategy, and deep customer connection it takes to scale in the beauty space.
Suppose you’re a founder, CPG enthusiast, or beauty brand builder. In that case, this episode is packed with real talk on IP protection, scrappy product development, waitlist strategies, and how to turn loyal customers into brand advocates.
What You’ll Learn
How Aasiyah turned a customer pain point into a viral product
The power of pre-orders, pitch events, and word-of-mouth growth
Why patenting isn’t the same as protecting your product — and how to do both
- How she built community trust with deep customer care
- What the future of wigs looks like — and how The Renatural is leading it
Guest Bio:
Aasiyah Abdulsalam is the founder of The Renatural, a beauty-tech brand revolutionizing the wig industry. She’s a self-taught product developer, IP strategist, and visionary who’s redefining what beauty innovation looks like through technology, empathy, and customer-first design.
Follow her work:
- Instagram: @therenatural
- LinkedIn: Aasiyah Abdulsalam
- Website: therenatural.com
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Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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