ChannelX – new channels to consumers in multichannel retail
ChannelX - new channels to consumers in multichannel retail
Podcast Description
A limited edition series, recorded live at ChannelX 2024. Like the event and dedicated site, the podcast will focus on routes to market, specifically marketplaces, social media, entertainment, and messaging platforms that offer a robust selling proposition outside of the brand or retailer’s own website.
Podcast Insights
Content Themes
The podcast explores various aspects of selling through alternative channels, with episodes like 'A Journey of growth through marketplaces' featuring insights from Sweaty Betty’s Online Marketplace Manager, and discussions on omnichannel retailing and customer acquisition strategies with industry experts during events like RetailX.
A limited edition series, recorded live at ChannelX 2025. Conversations with speakers, VIPs and commerce leaders on routes to market, specifically marketplaces, social media, entertainment, and messaging platforms that offer a robust selling proposition outside of the brand or retailer’s own website. Season 1 was recorded at ChannelX 2024.
This latest episode of the ChannelX podcast sees Dmitry Olerinskiy, Digital Strategy Director, Decathlon, enter the booth to provide insight on:
• Decathlon’s vertical integration and inventory technology
• Human expertise vs AI recommendations in retail
• Data quality challenges for AI implementation
• Hallucinations as a tool for creativity
• Building marketplace analytics for sellers
• The future of human connection in retail.
Behind the mics:
• Dmitry Olerinskiy, Digital Strategy Director, Decathlon | LinkedIn
• Georgia Leybourne, CMO, Linnworks | LinkedIn
• Chris Dawson, Editor in Chief, ChannelX | LinkedIn
Disclaimer
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