ChannelX – new channels to consumers in multichannel retail
ChannelX - new channels to consumers in multichannel retail
Podcast Description
A limited edition series, recorded live at ChannelX 2024. Like the event and dedicated site, the podcast will focus on routes to market, specifically marketplaces, social media, entertainment, and messaging platforms that offer a robust selling proposition outside of the brand or retailer’s own website.
Podcast Insights
Content Themes
The podcast explores various aspects of selling through alternative channels, with episodes like 'A Journey of growth through marketplaces' featuring insights from Sweaty Betty’s Online Marketplace Manager, and discussions on omnichannel retailing and customer acquisition strategies with industry experts during events like RetailX.
A limited edition series, recorded live at ChannelX 2024. Like the event and dedicated site, the podcast will focus on routes to market, specifically marketplaces, social media, entertainment, and messaging platforms that offer a robust selling proposition outside of the brand or retailer’s own website.
This latest episode of the ChannelX podcast sees Toby Samuels, Online Marketplace Manager, Sweaty Betty, enter the booth to provide insight on:
- Sweaty Betty brand inspiration and ethos
- Navigating marketplaces from a brand perspective
- Using marketplaces to access new customer segments
Behind the mics:
Toby Samuels, Online Marketplace Manager, Sweaty Betty
Georgia Leybourne, CMO, Linnworks
Chris Dawson, Editor in Chief, ChannelX
Disclaimer
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