She Builds
She Builds
Podcast Description
I was an inexperienced marketeer thrust into the start up world and made to learn and build as I went, giving me a thirst for knowledge and curiosity for how others built before me. So I created 'She Builds'. Featuring product, marketing and strategy experts from the likes of Amazon, Deliveroo, the UAE unicorn Careem, I dig deep to find out how they did it, if they had the same problems that I had and what didn't work. I also only interviewed women, because there's some incredible talent out there, still overlooked.
Podcast Insights
Content Themes
The podcast focuses on themes such as product development, marketing strategies, and business scaling, with episodes exploring topics like Amazon's customer-centric strategies, operations management in tech startups, and practical insights from industry veterans. For example, episodes delve into specific structures like the PRFAQ model and discuss the unique challenges women face in business environments.
I was an inexperienced marketeer thrust into the start up world and made to learn and build as I went, giving me a thirst for knowledge and curiosity for how others built before me. So I created ‘She Builds’. Featuring product, marketing and strategy experts from the likes of Amazon, Deliveroo, the UAE unicorn Careem, I dig deep to find out how they did it, if they had the same problems that I had and what didn’t work. I also only interviewed women, because there’s some incredible talent out there, still overlooked.
In this episode, I sit down with Heidy Nasr, Director of Growth at Careem, the Middle East’s leading super app, to unpack how they scaled ride-hailing, expanded into 15+ verticals, and built an obsessive focus on retention, personalization, and growth loops.
Heidi has been at Careem for 7+ years, navigating its evolution from a high-growth startup to a market leader in ride-hailing, food delivery, and fintech
If you’re in growth, product, or marketing, this one’s a must listen for scaling businesses in emerging markets.
–
00:44 Defining growth in business
01:41 The art and science of growth
03:23 Collaboration and team dynamics in growth
08:20 Building a growth team
15:05 Early growth strategies at Careem
16:26 Evolving growth tactics and personalization
21:57 Operationalizing the growth team
24:27 Meeting rhythms and collaboration
25:51 Common mistakes in hiring for growth
28:45 Understanding non-linear customer journeys
32:31 Experimentation and a/b testing
35:42 Building a culture of experimentation
44:24 The future of growth and AI
46:39 SEO in the age of AI
48:21 Pass the toolkit
–
Watch on YouTube: https://www.youtube.com/@shebuildspodcast
–
Get in touch:
LinkedIn: https://www.linkedin.com/in/sarahhewerdine/
Instagram: https://www.instagram.com/sarah_hewerdine
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.